©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
The 2012 IDG Enterprise Customer Engagement survey was completed with the goal of gaining a better understanding of the role content consumption plays in the purchase process for major technology products and services.
Key findings include:
- Specific types of content are used strategically throughout the IT purchase process.
- IT decision-makers (ITDM) download an average of nine informational assets throughout the purchase process.
For the complete list of findings, click here