Research Report on Customer Engagement

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDG Enterprise 

The 2012 IDG Enterprise Customer Engagement survey was completed with the goal of gaining a better understanding of the role content consumption plays in the purchase process for major technology products and services.

Key findings include:

  • Specific types of content are used strategically throughout the IT purchase process.
  • IT decision-makers (ITDM) download an average of nine informational assets throughout the purchase process.

For the complete list of findings, click here

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