RTB Is Growing Up

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost/RTB insider

It was recently reported by Parks Associated that real-time bidding (RTB) accounts for 12% of total digital display advertising. While 12% may seem like a small percentage when you consider how much airtime the industry devotes to RTB, that 12% actually represents a roughly $800 million business.

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