Digital and Events Lead Marketing Spend Priorities


A survey of tech marketers finds a slow growth in budgets this year.

IDC’s CMO Advisory Service polled 150 executives earlier this year and their budgets are increasing on average just 1.7%, half of the 2011 growth.   The growth is led by software providers and small-mid size companies.

Digital spend leads all marketing categories as it passes 29% while events (both virtual and in-person) capture more than 21%. To learn more about your peers’ plans and IDC’s recommendations in this slow growth environment, click to listen to this webinar…


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