IDG TechNetwork Announces Launch of TechSignals

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDG TechNetwork 

NEW YORK, NY–IDG TechNetwork, the leading provider of advertising solutions for technology marketers, today announced the launch of TechSignals, an industry-leading data marketing solution that empowers advertisers with the insights needed to better identify and anticipate purchase intent.

TechSignals taps audience segmentation data from three major technology media groups within IDG and two major data management platforms to provide a unique “identity” to individual ad impressions, or a Tech Buyer’s “Data DNA.”

For the full release click here