©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
With the growing popularity of mobile websites, HTML5 rich media banners have become an excellent way for advertisers to communicate with their target audiences. Rich media has always elevated the click-through rate of banner advertisements, and now with the help of HTML5, the level of engagement in mobile advertising is increasing.
HTML5 rich media banners top the banner advertisements of the past, which were designed exclusively to drive traffic to external mobile-formatted websites. There are a number of advantages to creating banners with HTML5. For example, HTML5 can be used to incorporate a variety of interactive elements and content into banners, including video, music, and games, which help to engage viewers.
The development of HTML5 is also enabling businesses to expand the reach and depth of their marketing campaigns. The open, cross-platform rich media standards of HTML5 technology are compatible across the broad range of mobile devices that are available today, including Apple iOS and Android. Apple and Android developers have tried to create their own solutions.