©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
This might be the evidence you need to persuade your boss or client to invest in social media: A newly released study says “digitally mature” companies are more profitable than their counterparts.
The years-long study from Capgemeni Consulting and the MIT Center for Digital Business looked at more than 400 companies and found that the ones that thoughtfully invest in social media and let it drive their business decisions “benefit from a considerable ‘Digital Advantage’ and demonstrate significantly better financial performance than their peers.”
In other words, it pays to use social media.
What, exactly, does “digitally mature” mean? According to the study’s authors, it’s based on two factors: “digital intensity” and “transformation management intensity.” Apparently, it’s all about intensity—although really, it sounds a bit like word soup, so let’s explore what they mean.