These Graphs Show How Tablet Ad Spending Will Crush Smartphones Over The Next Four Years

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


As multi-screen usage becomes more and more integrated into America’s everyday life, advertisers are recalibrating how to allocate their ad dollars.

This doesn’t just mean what portion of an overall advertising budget will be spent on mobile devices — according to eMarketer, the 2012 mobile ad budget made up a tiny sliver of the digital ad spend and an even tinier 2 percent of total ad money spent — but how that specific mobile budget will be divvied up between mobile phones and tablet/eReaders

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