In B2B Email Subject Lines, Some Keywords Work Better Than Others

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Charts

B2B email marketers: writing a business-themed email? Use terms such as “money,” “revenue,” and “profit” in the subject line, and avoid words such as “ROI,” “asset,” and “industry.” That’s one of many takeaways from a new report by Adestra, which analyzed almost 1.2 billion B2B emails sent within the past 12 months. The study examines performance metrics across a number of subject line themes – including discount, news, and content – and also looks at subject line length and personalization.

This latest study from Adestra follows from its July 2012 report, which was not limited to the B2B sector.

Find out what works and what doesn’t…