Why Mobile Advertising Is Such A Headache For Marketers

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Mobile computing isn’t that “mobile.” About 70% of tablets aren’t linked to a cellular data plan, and a recent study by AOL found that 68% of time spent on smartphones occurred in people’s homes. If you think about it, the mobile revolution arguably started in 2008, when laptops outsold desktop PCs in the U.S. for the first time. For marketers, though, there’s a big difference between mobile advertising and the desktop kind.

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