Infographic: Tech Buyers Identified by Their Use and Influence

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Your prospects can fall into three categories: Influencers, Enthusiastic Adopters, and Needs-Based Buyers.  According to IDG Research Services’ global survey, buying personalities and brand advocacy can vary widely based on this segmentation.

Learn the characteristics of consumers and what will appeal to them in the infographic below……

(click for full view)

IDG Research infographic