Define It– What is Programmatic Selling?

Ad Exchanger

Yesterday, we asked industry leaders to describe programmatic buying – and today we explore programmatic selling.

Publishers are reviewing and implementing solutions that address opportunities around audience buying in digital.

In an effort to help bring understanding to the sell-side version of ‘programmatic,’ AdExchanger asked several executives their thoughts on the following:

“What is programmatic selling?”

Click to read their responses