Fragmented Media Environment

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Technology Consumers Are Devoted Web, Video, and Mobile Users

IDG Research Shows How Much Digital Is a Part of Consumers’ Lives

IDG Research Services surveyed more than 3,100 visitors to IDG technology media sites in the U.S., such as PCWorld, Macworld, CIO, and Computerworld, to determine information consumption behaviors.  The research—“The Echo Effect: Understanding the Value of Tech Buyers”—underscores the power of social media, the widespread use of mobile devices, and the reliance on video to make purchase decisions.

By a large margin, consumers choose technology websites for technology news and information (87%) but approximately half seek out technology-related print media (52%) or tech blogs (49%).  Farther down the list are video-sharing sites and social/business networking sites.

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IDG research digital media