©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Technology Consumers Are Devoted Web, Video, and Mobile Users
IDG Research Shows How Much Digital Is a Part of Consumers’ Lives
Ninety-five percent of the respondents use one or more social media sites. Exposure to a tech product in the social web positively affects likelihood to purchase (44%), overall satisfaction with a company (44%), willingness to recommend a company (42%), and feelings of brand loyalty (40%).
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