Define it- What is Big Data?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Ad Exchanger

Bubbling around and through the advertising ecosystem is what some have called “Big Data.” Is it demo data? Location data? Or data from that little mouseover you just did with the graphic appended to this post? – It seems like it’s any piece of data we can think of, no?
Time for some ecosystem input!
With previous ideas on the definitions for programmatic buying, programmatic selling and real-time bidding, we reached out to a group of executives who get their hands dirty with data everyday and asked them:
“What is ‘Big Data’?”

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