©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Today’s CMO will become master of data
Framingham, MA – Today, IDC announced details of the upcoming web conference, “Chief Marketing Officer Predictions: Today’s CMO Becomes Master of Data,” to be held on January 8, 2013 at 11:00 a.m., U.S. Eastern time. The complimentary web conference will feature Rich Vancil, Vice President, Executive Advisory Group, and will explore the challenge for today’s CMO in dealing with the self-educated buyer – the smart, resourceful, and socially connected consumer who does his or her own research before ever entering the formal channels of a vendor’s marketing and selling apparatus.
To register, please visit: http://bit.ly/IDC_Predictions2013_CMO.
“To be successful, today’s CMO has to become a Master of Data,” said Richard Vancil, Vice President, Executive Advisory Group, IDC. “The ability to do so is not just a “bet the marketing department” issue, it’s a “bet the company” issue. And for those who do not believe that, just look at the number of companies and industries already transformed by the internet. And then multiply that rate of change by 5 times or more – and you are looking at the near future.”
As a “preview” to the full list of CMO Predictions, IDC predicts the following trends will have an impact on the CMO role in the coming year: