©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Marrying marketing efforts to specific business outcomes is a tricky business. But difficult as it is, CMOs eager to please their bosses must be able to do so and report back that information. But which metrics are of most value? Following are seven that prove marketing’s worth, along with tips on avoiding the most common mistakes surrounding their use and advice on taking them to the next level.
Some of the seven topics include: Return on Marketing Investment, Brand Equity, Product, Segment and Campaign Performance, Employee Advocacy and more…