©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
These are my top 13 trends for 2013 around Social Business!
1. Meet the new C Suite! Full of T shapped Skills!
Social and social tools means that CMOs need to know more about Technology, and that CIOs need to understand more about how to engage clients, and marketing. With CEOs, according to IBM’s CEO Study, understanding that social will be the #1 way to engage clients by 2015, it is imperative that both roles learn more about the broader equation.
2. Social is more than Technology — it is like a Diet. It is a life style change!
Social changes the way that employees work. It changes the way that clients interact with you! At Aberdeen’s 2012 Chief Service Officer (CSO) Summit, 85% of attending business leaders stated that their organization was placing an increased importance on customer service. Social is the preferred way that clients want to get your help! Are you ready? So you have a social client service model?
3. No longer B2B, or B2C. It is now P2P. 2013 is the year of People to People.
Corporations are people. But they don’t act like it on social sites like Twitter and Facebook sometimes. Since people want to do business with people, not businesses. 2013 is the year to focus on relationships — not fly by social! Social networks and mobile devices put brands in front of customers and employees at all times—and give them the power to impact them at warp speed and interface with people!