©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Hoping for a social media budget increase?
If your organization is like most, there’s little chance of that in a creeping economy.
Social media budgets didn’t go up at most companies, government agencies, and nonprofits in 2012, and aren’t likely to rise in 2013, a Ragan/NASDAQ OMX Corporate Solutions survey shows. Only 28 percent saw their budgets—excluding salaries and benefits—increase in 2012, while 69 percent stayed the same. Prospects were only slightly better in 2013, with 62 percent of budgets projected to remain static.
“We’re constantly told we’re among the most advanced,” stated one participant, “but the company doesn’t spend its budget to create social graphics, videos, etc., to support our social media efforts.”
Ragan/NASDAQ OMX Corporate Solutions survey respondents ranged from small nonprofits to corporations of more than 50,000 employees, with government agencies also participating.