Infographic: B2B Tech Buyers Leverage Video to Advance Purchase Behavior


©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

This new global research from IDG Research Services provides tech marketers with information to help fine tune their marketing strategies and more effectively reach key target audiences. This infographic focuses on how B2B tech buyers leverage video to advance purchase behavior. Ninety-five percent of B2B tech buyers watch tech-related videos and video viewing positively correlates with purchase behaviors.

For other infographics related to this research click here

Infographic 2013 IDG Research b2b tech buyer