©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Content Marketing Inst.
I love diversity of the arts. It makes the world a beautiful place. It brings us Beethoven and Yiruma, Carravagio andBanksy. But remember there was a time when each of these fellows was unknown and unheard of, until someone discovered, consumed, and shared their work.
The lesson here for businesses is that, whatever content you create, people should know it exists. Even the most epic content is worthless unless someone finds it, enjoys it, and passes it along to his friends and peers. That’s what great content is all about.
Google’s Keyword Tool helps your content get found. It allows you to identify good opportunity keywords (or phrases) that are popular and easy to leverage. When these words are added to your content (in the headline, copy, or both) people can easily find your work online. So before you write your next article, find out exactly what keywords customers are searching for online and incorporate them in your content.
Here are some tips for using Google’s Keyword Tool:
1. Research, filter, and act
Think of a word or general phrase that you want your business to be known for or associated with — for example, pain management. Here’s what that would look like in the Google Keyword Tool if your match type were broad (estimated):