Infographic: Understanding the Value of Consumer Tech Buyers

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This research conducted last summer from IDG Research Services provides tech marketers with information to help fine tune their marketing strategies and more effectively reach key target audiences.

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

This infographic helps marketers understand the value of consumer technology buyers. Ninety-four percent of technology consumers purchased at least one tech product for the household in the past 12 months and 60% watch tech videos to find information about products/services they wish to buy.

For other infographics related to this research click here

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