IDG Consumer & SMB Sees Ad Performance Rise With Redesigned HTML5/Responsive Sites


PCWorld, Macworld, and TechHive, get a big boost in click-through rates with high-impact ad placements

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

SAN FRANCISCO—   Two months after the launch of redesigned HTML5/responsive websites, IDG Consumer & SMB is seeing encouraging results from its changes to and, along with newly launched site Overall, ad placements are delivering an average click-through rate (CTR) around 80% higher than pre-redesign levels.

IDG Consumer & SMB’s sites are also performing well against industry benchmarks. Ad units scheduled as run-of-site are delivering an average 0.38% click-through rate, compared to the tech industry average of 0.11% (MediaMind Global Benchmarks 2012). All three sites have better than average click performance with content and user targeting as well.

“We’re very pleased with these metrics,” notes IDG Consumer & SMB Chief Revenue Officer Brian Gleason. “We focused our redesign efforts on giving users visually-rich and intuitive websites that work across devices. We also wanted to make sure our advertising partners had a prominent place among our content. We’ve hit the mark for both readers and marketers.”

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