Mix of Digital, Offline Tactics Yields High-Quality B2B Leads

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMarketer

Marketers use varying tactics for quality vs. high-volume leads

B2B marketers around the world are trying a little bit of everything, according to a November survey by Eloqua, CMO.com and Software Advice. Nearly all B2B marketers surveyed reported maintaining email lists and doing search engine optimization (SEO), but most have experimented with nearly every marketing tactic listed in the poll, whether time-tested or cutting-edge—from trade shows, to telemarketing, to social media ads, to behavioral retargeting.

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