©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
B2B Technology Marketing Community
Our B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.
Here are the Top-5 Trends in B2B Lead Generation (for more details download the report):
(1) The number one challenge for B2B marketers: Generating high quality leads.
(2) The most effective lead generation tactics used by marketers: Company website, email marketing and SEO.
(3) The greatest barrier to lead generation success is lack of resources: Staff, budget and time.
(4) B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume.
(5) The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase.