So you want to be a mobile editor? Or maybe you just got the gig. Congratulations! Now what?
I’ve heard that question a lot lately from newly minted mobile editors at organizations big and small. It’s not that surprising. Mobile has been the coming future of news and information for a long time, but many news outlets only woke up to its importance in the last year.
Why? That’s easy: 50 percent. Last year, many news organizations either hit or approached the 50 percent mark in digital traffic coming from mobile. That opened many eyes. It became very clear that mobile isn’t coming — it’s here. It’s been here. Mobile is now. And news organizations need mobile editors more than ever (read on for Six Ways To Be A Good Mobile Editor).
I became The Wall Street Journal’s first — and, at the time, only — mobile editor in 2009. Mobile was different then. Legions of BlackBerries with trackballs still strode the Earth. A new book-sized gadget promised to revolutionize the news business: the black and white eReader. The shockwaves from the iOS asteroid impact had only begun to spread.
The years since have seen remarkable change. Android’s rise. The iPad. HTML5. 4G. Mini tablets. Giant phones. Google Glass. Smart watches. Mobile and tablets overtaking desktops and laptops. Even improved auto-correct that — mostly — doesn’t turn my last name into “Honda.”
The mobile editor job has evolved, too. It’s a job that must be as nimble as the changing technology, adapting as people interact with news in new ways.