New York, NY – November 2, 2015 – IDG Communications, the world’s largest technology media, data, and services company, today announced a new program offering 100% viewable ads, giving advertisers and marketers a powerful tool to enhance the value of their media spend.
In partnership with Google, IDG is pioneering the use of vCPM (viewable CPM transactions) powered by Active View, a recently launched capability from Google’s DoubleClick product. The technology forecasts when an impression is likely to be viewable and then verifies and immediately confirms ads that have been viewed. IDG currently has 100% viewability guarantees in place with a number of large advertisers, and is offering the viewability guarantee on a worldwide basis on its owned and operated media as well as the entire IDG TechNetwork, across desktop and mobile.
“Viewability is an important issue to many of our advertisers,” said Peter Longo, CEO of US Media at IDG Communications. “As an industry leader, IDG is proud to be the first global technology media company to offer a solution for 100% viewability worldwide, across any platform.”
As a member of the Interactive Advertising Bureau, IDG adheres to the industry standard: a display ad is considered viewable if 50% of the ad is viewed for at least one second; a video ad is considered viewable if 50% of the ad is viewed for at least two seconds, above the fold and in view.
“We strongly believe that viewable impressions should and will become the common currency for digital media,” said Laurent Cordier, Google’s Managing Director of Partner Business Solutions. “It’s exciting to see forward-thinking media companies like IDG pioneer ways to bring 100% viewability to their clients and we’re happy to partner with them as they do that.”