Search Engine Watch
With the New Year comes the temptation to wipe the slate clean and start fresh. However, New Year’s resolutions might imply that what you were doing last year was wrong. What about all the thing B2B SEOs did that were right. Instead of focusing on New Year’s resolutions, let’s take a look back and think about all of the things B2B SEOs did that were working in the past year. Let’s focus on how we can enhance what we know works well. B2B Content Marketing Here is an interesting set of statistics: Of the clients we worked with last year that produced more than four new content marketing assets on their website per month, their organic search trafficrose an average of 58 percent year over year. There is no question that new content fuels organic search engine traffic growth. Coupled withconversion optimization and the development of solid lead management principles, much of ongoing B2B SEO is driven through new content development. Some of the types of content marketing assets that had the most success in 2012 include:
• Blog post development.
• Keyword-targeted SEO landing pages.
• Short industry-related articles and news information.