| Event | Date | Location |
|---|---|---|
| 05/20/2013 - 05/27/2013 | New York City NY | |
| 05/20/2013 | New York City NY | |
| 05/20/2013 | New York NY | |
| 05/21/2013 | New York City NY | |
| 05/23/2013 | New York City NY | |
| 05/29/2013 | Chicago IL | |
| 06/04/2013 | San Francisco CA | |
| 06/12/2013 - 06/13/2013 | New York City NY | |
| 06/24/2013 - 06/26/2013 | San Francisco CA | |
| 06/26/2013 |
IDG Global Solutions
IBM’s Christine Jacobs says content is the foundation for conversation. Jacobs believes successful marketers need to understand their audience, avoidpush marketing, and focus on creating a dialogue. At a BtoB Digital conference in March 2013, IDG Global Solutions Director Howard Sholkin asked Jacobs to share her advice on how to achieve the promise of conversational marketing…
IDG Global Solutions
One of the most important marketing metrics is leads generated. They’re vital to build a sales pipeline and in many cases support marketing spend.
In an interview with IDG Global Solutions Director Howard Sholkin in March 2013 at the BtoB Digital conference, IBM’s Christine Jacobs talks about the importance of both marketing experimentation and turning prospects into customers….
IDG Global Solutions
IBM’s Christine Jacobs said she is laser-focused on paid, owned, and earned media as a marketing director for North America. She gained many insights five years ago when IBM conducted a review of digital marketing. At a BtoB Digital conference in March 2013, IDG Global Solutions Director Howard Sholkin asked Jacobs to explain what she and her colleagues discovered…
IDG Global Solutions
The US and western Europe make up a major share of digital spending but other regions are growing more quickly. IDC’s Karsten Weide has been tracking ad spend for several years. He spoke at the BtoB Digital Edge conference in March 2013 in San Francisco. At the event, IDG Global Solutions Director Howard Sholkin asked Weide to talk about the important regions for marketers…..
IDG Global Solutions
That’s the key piece of advice for marketers this year from IDC’s Karsten Weide. He reported that mobile advertising grew 88% in 2012 to $4.5 billion from $2.4 billion in 2011.
At the BtoB Digital Edge conference in March 2013 in San Francisco, Weide spoke with IDG Global Solutions Director Howard Sholkin, who asked Weide for his predictions about digital marketing for the rest of this year…
IDG Global Solutions
Mobile devices are invading the workplace as they have at home. Bring Your Own Device (BYOD) is becoming a popular term as smartphones and tablets join PCs at work. IDC’s Karsten Weide sees a lot of opportunity for marketers in the mobile space. He explains in this interview with IDG Global Solutions Director Howard Sholkin who asked Weide about his recommendations for BtoB marketers….
Online advertising remains a bright spot among media categories but its growth rate is slowing. IDC’s Karsten Weide tracks the industry and says watch ad spend to see where the economy is going. Learn more in this interview with IDG Global Solutions Director Howard Sholkin…
IDC/CMO Webinar
They told IDC’s CMO Advisory Service that marketers and sales pros need to be selective in what information they provide. Technical, peer-based, and/or third-party content are preferred. In the buyer research covering more than 200 companies, the respondents admitted that they’re partially responsible for the growing sales cycle and if you can help shorten it, their appreciation could lead to a sale.
Find out how you can be the 1 in 10 new vendors to get a response from a call or email…. Click here.
IDG Strategic Marketing Services
Online advertising continues to grow but the share across media is shifting. Mobile advertising is drawing funds from search and display. To learn more about the online trends worldwide in the first quarter of this year, IDG Strategic Marketing Services Director Howard Sholkin spoke with IDC VP Karsten Weide….
IDG Strategic Marketing Services
Mark Wilson has overseen a major ramp up in content production at Sybase. He talked about the impact of content marketing, social, and mobile at a BtoB Digital conference in March 2012 in San Francisco. Wilson was asked by IDG Strategic Marketing Services Director Howard Sholkin about his content marketing operation ….
