Real time bidding (RTB) and programmatic marketing are used interchangeably. In this interview, Pete Longo, CEO, IDG TechNetwork & Chief Digital Officer, IDG Communications US, explains in detail what these two terms mean. Longo also responds to the concern about humans getting deleted from the automated advertising equation and how IDG still uses both when creating customized campaigns/platforms. Watch the video now…
Mobile device use is off the charts but marketing to users lags well behind. In Sweden, IDG has shown tech marketers how to use mobile and tap into the large audiences. Angelica Lundin explains how IDG Sweden is overcoming marketer reluctance to make mobile a part of a campaign. Lundin told IDG Communications Howard Sholkin that once advertisers try it they come back for more…
IDC VP Karsten Weide expects a revolution in the way display ads are bought over the next several years. By 2017, real time bidding (RTB) spending may reach almost $21 billion worldwide. Weide spoke with IDG Communications Director Howard Sholkin…..
Upfronts are standard purchasing practices in TV. IDC VP Karsten Weide says guaranteed pricing for inventory in the future will be popular in digital buys. Weide says upfronts and RTB will be a powerful combination. First, he explained online upfronts in an interview with IDG Communications Director Howard Sholkin….
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IDG Communications Director Howard Sholkin spoke with IDC’s Karsten Weide about real-time bidding (RTB). mobile and video growth. Learn what RTB direct sales is and what regions show the most growth in RTB in advertising/marketing. Weide also shares predictions for the 2017.
Native advertising is a new term but its roots are in advertorials, sponsored content, and the broader term of custom publishing. Former Network World CEO and long time editorial executive, John Gallant, provides guidelines for native content that attracts readers.
Gallant spoke with IDG Communications Director Howard Sholkin…….
Native advertising can be controversial because the sponsored content is made to blend in more with editorial than typical online ads. IDG Communications Chief Content Officer, John Gallant, helped write rules for native within IDG media sites.
Gallant explained to IDG Communications Director Howard Sholkin how native content is produced in IDG and what needs to be done to separate it from editorial….
Business card information or the download of digital content is often times not enough to judge the quality of a prospect. If you can determine a person’s Budget, Authority, Need, and Timing (BANT) then a marketer delivers a truly qualified prospect to sales.
In an interview with IDG Communications Director Howard Sholkin, IDG Connect General Manager Andrew Sambrook explained the value of skilled telephone qualification and how BANT can help turn a lead into a customer….
IBM’s Christine Jacobs says content is the foundation for conversation. Jacobs believes successful marketers need to understand their audience, avoidpush marketing, and focus on creating a dialogue. At a BtoB Digital conference in March 2013, IDG Global Solutions Director Howard Sholkin asked Jacobs to share her advice on how to achieve the promise of conversational marketing…