Native advertising can be controversial because the sponsored content is made to blend in more with editorial than typical online ads. IDG Communications Chief Content Officer, John Gallant, helped write rules for native within IDG media sites.
Gallant explained to IDG Communications Director Howard Sholkin how native content is produced in IDG and what needs to be done to separate it from editorial….
Native advertising is a new term but its roots are in advertorials, sponsored content, and the broader term of custom publishing. Former Network World CEO and long time editorial executive, John Gallant, provides guidelines for native content that attracts readers.
Gallant spoke with IDG Communications Director Howard Sholkin…….
Business card information or the download of digital content is often times not enough to judge the quality of a prospect. If you can determine a person’s Budget, Authority, Need, and Timing (BANT) then a marketer delivers a truly qualified prospect to sales.
In an interview with IDG Communications Director Howard Sholkin, IDG Connect General Manager Andrew Sambrook explained the value of skilled telephone qualification and how BANT can help turn a lead into a customer….
IBM’s Christine Jacobs says content is the foundation for conversation. Jacobs believes successful marketers need to understand their audience, avoidpush marketing, and focus on creating a dialogue. At a BtoB Digital conference in March 2013, IDG Global Solutions Director Howard Sholkin asked Jacobs to share her advice on how to achieve the promise of conversational marketing…
One of the most important marketing metrics is leads generated. They’re vital to build a sales pipeline and in many cases support marketing spend.
In an interview with IDG Global Solutions Director Howard Sholkin in March 2013 at the BtoB Digital conference, IBM’s Christine Jacobs talks about the importance of both marketing experimentation and turning prospects into customers….
IBM’s Christine Jacobs said she is laser-focused on paid, owned, and earned media as a marketing director for North America. She gained many insights five years ago when IBM conducted a review of digital marketing. At a BtoB Digital conference in March 2013, IDG Global Solutions Director Howard Sholkin asked Jacobs to explain what she and her colleagues discovered…
The US and western Europe make up a major share of digital spending but other regions are growing more quickly. IDC’s Karsten Weide has been tracking ad spend for several years. He spoke at the BtoB Digital Edge conference in March 2013 in San Francisco. At the event, IDG Global Solutions Director Howard Sholkin asked Weide to talk about the important regions for marketers…..
That’s the key piece of advice for marketers this year from IDC’s Karsten Weide. He reported that mobile advertising grew 88% in 2012 to $4.5 billion from $2.4 billion in 2011.
At the BtoB Digital Edge conference in March 2013 in San Francisco, Weide spoke with IDG Global Solutions Director Howard Sholkin, who asked Weide for his predictions about digital marketing for the rest of this year…
Mobile devices are invading the workplace as they have at home. Bring Your Own Device (BYOD) is becoming a popular term as smartphones and tablets join PCs at work. IDC’s Karsten Weide sees a lot of opportunity for marketers in the mobile space. He explains in this interview with IDG Global Solutions Director Howard Sholkin who asked Weide about his recommendations for BtoB marketers….
Online advertising remains a bright spot among media categories but its growth rate is slowing. IDC’s Karsten Weide tracks the industry and says watch ad spend to see where the economy is going. Learn more in this interview with IDG Global Solutions Director Howard Sholkin…