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Event Date Location

Internetweek New York

 05/20/2013 - 05/27/2013 New York City NY

2013 Cause Marketing Forum Annual Conference

 05/29/2013 Chicago IL

CMO Strategy Summit

 06/04/2013 San Francisco CA

The Corporate Social Media Summit

 06/12/2013 - 06/13/2013 New York City NY

Mobile Commerce World

 06/24/2013 - 06/26/2013 San Francisco CA

CIO/CMO Agenda

 06/26/2013

2012 ANA Digital & Social Media Conference

 07/15/2013 - 07/17/2013 Dana Point Ca

OMMA Premium Display

 07/23/2013 Los Angeles CA

OMMA RTB

 07/25/2013 Los Angeles CA

Digiday Exchange Summit

 09/18/2013 - 09/20/2013 Austin TX

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Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Cisco’s Connected Life Exchange: A Blog with an Educational Mission

April 30th, 2012

Cisco is well known for its networking products and services so the company decided it needed to produce an informational not promotional blog. The blog articles and videos focus on the telecom network’s impact on society. The Connected Life Exchange earned a runners up award for blogs selected by BtoB editors. At the Social Media Marketing Awards ceremony and BtoB Digital conference in March 2012, Cisco’s Tim Washer described the blog and its evolution to IDG Strategic Marketing Services Director Howard Sholkin…

Read the BtoB story on Cisco’s Connected Life Exchange

View “The Network Effect” video

Read more about the BtoB Social Media Marketing winners and runners up

Categories: Advertising & Marketing Video | Tags: , , , , , , , ,

How to Address Different Needs and Interests of Prospects

April 9th, 2012

IDG 

How can marketers appeal to the growing number of buying team members? IDG Connect’s Bob Johnson says marketers need to both understand their audiences and develop appropriate content. Johnson spoke with IDG Strategic Marketing Services Director Howard Sholkin….

Categories: Advertising & Marketing Research, Advertising & Marketing Video, Lead Generation Research, Lead Generation Video | Tags: , , , , , , , , , , , , , , , , , , , , ,

IDC’s 2011 Annual Buyer Insight Study – Michael Gerard Discusses Results

November 30th, 2011

idc IDCs 2011 Annual Buyer Insight Study Michael Gerard Discusses Results

IDC, Michael Gerard

You can also access the accompanying full report here or contact Michael Gerard directly if  you would like to  a complimentary copy of the report. His email is mgerard@idc.com.

 

Categories: Advertising & Marketing Video, Tech Business & Marketing Video

Content Should Bring Sales and Marketing Together

November 3rd, 2011

Sales representatives feel too much marketing material misses the mark when they’re busy preparing for a sales call. IDG Connect has asked technology vendor sales professionals about their use of content. IDG Strategic Marketing Services Director Howard Sholkin asked Bob Johnson about the research…

Categories: Advertising & Marketing Video, Lead Generation IDG Connect, Lead Generation Video | Tags: , , , , , , , , , , ,

IDC’s Online Ad Spending Forecast through First Half of 2011 IDC

November 3rd, 2011

Karsten Weide

IDC, September 2010

2010 is expected to close with a strong annual growth rate of 14%, but the slow recovery from the recession will limit the size of the increase.
IDC’s Karsten Weide expects online marketing to cool slightly next year.

Categories: Advertising & Marketing Research, Advertising & Marketing Video, Tech Business & Marketing Research, Tech Business & Marketing Video | Tags: , , , , , ,

Why Ad Networks and Exchanges Should Be a Part of Your Media Plan

June 30th, 2011

Technology and audience buying are reshaping the advertising industry. Demand and supplier side platforms and real time bidding have injected a lot more science into the art of advertising. IDC’s Karsten Weide, who follows the online ad market, provides guidance on what marketers should do for the second half of this year and on the importance of exchanges and networks. Click to listen…

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CES 2011: Interview with Jeff Cutler

January 22nd, 2011

Colin Browning, IDG’s Strategic Marketing Services’ Program Developer, interviews Jeff Cutler, social media journalist at 2011 CES. Questions for Jeff What have you seen that’s new and different at CES? What’s the value of CES? Is it about the people around you? What keeps you coming back to CES? Check out Jeff here: http://jeffcutler.com/

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Social and Mobile are Driving Marketing Programs

December 6th, 2010

IDG SMS Color Social and Mobile are Driving Marketing Programs

The line is fading between social media and traditional media. Earned media or sharing of information within social networks is becoming mainstream whether on a PC or mobile device. IDG Strategic Marketing Services President Matt Yorke talks about the rise of social and how IDG is responding to the shift. Watch Video

Categories: Advertising & Marketing Research, Advertising & Marketing Video, Social Media Research, Social Media Video | Tags: , , , , , , , , , , ,

Centralized vs. Decentralized Marketing

November 19th, 2010

The debate over the effectiveness of corporate, centralized marketing or decentralized, field marketing has been raging for years. Some vendors switch back and forth or settle on a combination.

IDC’s Rich Vancil says the complexity of marketing programs requires a more centralized approach. IDG Strategic Marketing Services Director Howard Sholkin asked Rich about how a corporate program is more personalized than field initiatives that are closer to prospects?

WATCH HERE

Categories: Advertising & Marketing Research, Advertising & Marketing Video | Tags: , , , , , , ,

IDC Recommendations for 2011 Plans

November 15th, 2010

There’s a gap between marketing spend and IT vendor revenue in 2010. Spending is a few percentage points behind the revenue growth according to survey responses by marketers at large tech companies. IDC’s Rich Vancil says the difference is greater than it should be and marketers need to address it.

As you plan for 2011, Rich lists key considerations. Watch the video to learn what they are… WATCH HERE

Categories: Advertising & Marketing Research, Advertising & Marketing Video | Tags: , , , , , , , , , , , ,