Strategic market analysis, research and information for high tech business-to-business professionals. Providing online advertising, marketing, social media and industry event intelligence, plus statistics and strategies critical to success in a dynamic technology marketplace.
Cisco is well known for its networking products and services so the company decided it needed to produce an informational not promotional blog. The blog articles and videos focus on the telecom network’s impact on society. The Connected Life Exchange earned a runners up award for blogs selected by BtoB editors. At the Social Media Marketing Awards ceremony and BtoB Digital conference in March 2012, Cisco’s Tim Washer described the blog and its evolution to IDG Strategic Marketing Services Director Howard Sholkin…
Read the BtoB story on Cisco’s Connected Life Exchange
How can marketers appeal to the growing number of buying team members? IDG Connect’s Bob Johnson says marketers need to both understand their audiences and develop appropriate content. Johnson spoke with IDG Strategic Marketing Services Director Howard Sholkin….
Sales representatives feel too much marketing material misses the mark when they’re busy preparing for a sales call. IDG Connect has asked technology vendor sales professionals about their use of content. IDG Strategic Marketing Services Director Howard Sholkin asked Bob Johnson about the research…
2010 is expected to close with a strong annual growth rate of 14%, but the slow recovery from the recession will limit the size of the increase.
IDC’s Karsten Weide expects online marketing to cool slightly next year.
Technology and audience buying are reshaping the advertising industry. Demand and supplier side platforms and real time bidding have injected a lot more science into the art of advertising. IDC’s Karsten Weide, who follows the online ad market, provides guidance on what marketers should do for the second half of this year and on the importance of exchanges and networks. Click to listen…
Colin Browning, IDG’s Strategic Marketing Services’ Program Developer, interviews Jeff Cutler, social media journalist at 2011 CES. Questions for Jeff What have you seen that’s new and different at CES? What’s the value of CES? Is it about the people around you? What keeps you coming back to CES? Check out Jeff here: http://jeffcutler.com/
The line is fading between social media and traditional media. Earned media or sharing of information within social networks is becoming mainstream whether on a PC or mobile device. IDG Strategic Marketing Services President Matt Yorke talks about the rise of social and how IDG is responding to the shift. Watch Video
The debate over the effectiveness of corporate, centralized marketing or decentralized, field marketing has been raging for years. Some vendors switch back and forth or settle on a combination.
IDC’s Rich Vancil says the complexity of marketing programs requires a more centralized approach. IDG Strategic Marketing Services Director Howard Sholkin asked Rich about how a corporate program is more personalized than field initiatives that are closer to prospects?
There’s a gap between marketing spend and IT vendor revenue in 2010. Spending is a few percentage points behind the revenue growth according to survey responses by marketers at large tech companies. IDC’s Rich Vancil says the difference is greater than it should be and marketers need to address it.
As you plan for 2011, Rich lists key considerations. Watch the video to learn what they are… WATCH HERE