Current Events
Event Date Location

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Ad Age Data Conference

10/28/2014 - 10/29/2014 New York NY

CIO Perspectives Houston

11/11/2014 San Jose CA

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

social-media

Subscribe To Latest Posts
Subscribe

An Award-Winning Game for IT Pros

CenturyLink, one of the nation’s largest telecommunications providers, has won a BtoB award for social media marketing. CenturyLink devised a trivia contest that attracted 90,000 players and more than half of them registered on the site. Online voters selected CenturyLink as the best tech social media marketing campaign in BtoB’s annual awards sponsored for a third straight year by IDG Strategic Marketing Services.

How did a game attract so much interest and what was the reaction to it from game players? IDG’s Howard Sholkin spoke with Marketing Director Joanne Kernie at the awards ceremony and digital conference in March 2012.

For a list of BtoB winners and runners up in the Social Media Marketing awards program click here