The proliferation of smartphones have expanded the use of mobile apps. But new research from NPD Group suggests that apps are increasing use of smartphones. Specifically, apps are getting people to spend more time on their phones.
According to the research firm’s Connected Intelligence SmartMeter, Android users spent nearly one-fifth more time on their smartphones daily in August compared to a year ago — 247 minutes, or more than four hours compared to 210 minutes, or 3.5 hours. (NPD expects to have corresponding data for iOS devices later this year.)