Current Events
Event Date Location

Distributech

02/03/2015 - 02/05/2015 San Diego CA

Digital Summit Phoenix

02/04/2015 - 02/05/2015 Acottsdale AZ

The CSO50 Security Confab + Awards

02/23/2015 - 02/25/2015 AMelia Island FL

CIO Perspectives 

02/26/2015 Dallas TX

Mobile World Congress

03/02/2015 - 03/05/2015 Barcelona .

advertising-marketing

Subscribe To Latest Posts
Subscribe

B2B Print Advertising Revenues Failing to Keep Pace With 2011 Levels

Marketing Charts

B2B print advertising revenues remained below 2011 levels in July, as they have every month this year, per the latest Business Information Network report from the Association of Business Media (ABM). July’s ad sales totaled $557.5 million, down 4.5% year-over-year. That’s actually an improvement from May and June, which saw ad sales down by more than 7% and 8%, respectively. For the year-to-date, total spending has dropped by 4.1%, from roughly $4.5 billion to $4.3 billion. Still, it’s worth noting that despite falling ad sales, print still commands roughly 30% share of the total B2B media market.

Read more… 

Leave a Reply