Current Events
Event Date Location

OMMA Display In LA

07/22/2014 - 07/24/2014 Los Angeles CA

Small Agency Conference & Awards

07/23/2014 - 07/24/2014 Austin TX

Strategic Advertising Sales Training 

07/23/2014 - 07/24/2014 Los Angeles CA

OMMA RTB Real-Time Buying

07/24/2014 Los Angeles CA

CIO Perspectives Boston 

08/06/2014 Boston MA

advertising-marketing

Subscribe To Latest Posts
Subscribe

B2B Print Advertising Revenues Failing to Keep Pace With 2011 Levels

Marketing Charts

B2B print advertising revenues remained below 2011 levels in July, as they have every month this year, per the latest Business Information Network report from the Association of Business Media (ABM). July’s ad sales totaled $557.5 million, down 4.5% year-over-year. That’s actually an improvement from May and June, which saw ad sales down by more than 7% and 8%, respectively. For the year-to-date, total spending has dropped by 4.1%, from roughly $4.5 billion to $4.3 billion. Still, it’s worth noting that despite falling ad sales, print still commands roughly 30% share of the total B2B media market.

Read more…