Big Data is on every CIO’s mind this quarter, and for good reason. Companies will have spent $4.3 billion on Big Data technologies by the end of 2012.
But here’s where it gets interesting. Those initial investments will in turn trigger a domino effectof upgrades and new initiatives that are valued at $34 billion for 2013, per Gartner. Over a 5 year period, spend is estimated at $232 billion.
What you’re seeing right now is only the tip of a gigantic iceberg.
Big Data is presently synonymous with technologies like Hadoop, and the “NoSQL” class of databases including Mongo (document stores) and Cassandra (key-values). Today it’s possible to stream real-time analytics with ease. Spinning clusters up and down is a (relative) cinch, accomplished in 20 minutes or less. We have table stakes. But there are new, untapped advantages and non-trivially large opportunities beyond these usual suspects.