Current Events
Event Date Location

CIO Perspectives Boston 

08/06/2014 Boston MA

IT Roadmap Conference & Expo

08/06/2014 New York NY

OMMA mCommerce

08/07/2014 New York New York

CIO 100 Symposium & Awards

08/17/2014 - 08/19/2014 Rancho Palos Verdes CA

Mobile Insider Summit

08/17/2014 - 08/20/2014 LAKE TAHOE CA

social-media

Subscribe To Latest Posts
Subscribe

Brand Marketers Totally Miss Social Media Influencers

ReadWrite

Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media’s 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms, the most desired influencers aren’t even being reached.

The new report points out a huge disconnect: only 11% of corporate social media budgets are devoted to advertising on blogs and influencer sites. But fully 86% of the influencers these corporate brands are trying to reach are using blogs as their primary publishing platform.

Brands And Advertisers: It’s All About Facebook

The mismatch is pretty clear in Technorati Media’s report. Typically, just 10% of the total digital marketing budget is devoted to a social ad strategy. Of that slice of the pie, 57% gets tossed at Facebook ad buys, 13% at YouTube and another 13% at Twitter’s sponsored tweets. Just 6% is spent on influencers and 5% on blogs.

Continue reading…