Advertising & Marketing Blog

Advertising & Marketing Events

Event	Date	Location
IABC World Conference	06/24/2012 - 06/27/2012	Chicago Illinois
Predictive Analytics World	06/25/2012 - 06/26/2012	Chicago ILlinois
CMO Strategy Summit	07/18/2012	Chicago ILlinois
Inbound	08/27/2012 - 08/30/2012	Boston Ma
The Future Starts Now: PRSA International Conference	10/13/2012 - 10/16/2012	San Francisco CA

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Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Why CMOs Need to Experiment

May 8th, 2012

Digiday

When it comes to digital marketing from a brand perspective, Steven Cook knows his stuff. With top marketing positions at top brands like Samsung, Procter & Gamble and Coca-Cola, Cook has seen it all. The 30-year global brand marketer and current CMO of live-music tech firm Fankix.com spoke to Digiday about why the number of Facebook fans doesn’t make the brand, why brands need to experiment, and why the hunt for social media ROI is beside the point.
Read more…

Categories: Advertising & Marketing Blog | Tags: advertising, blog, brands, CMO, Coca-Cola, DIGIDAY, digital, digital marketing, Facebook, global, marketing, media, ROI, Samsung, social, social media, technology marketing

Sales Productivity Blog- Hey Sales Reps, Don’t be “Clippy”

May 7th, 2012

By, Michael Gerard

I was reading an article in MIT’s technology review this past weekend about social intelligence, and I came across an interesting comment by Stanford professor Clifford Nass, an expert on human-computer interaction. You may be thinking, “what could this possibly do with sales?” Well, Nass was commenting on why Microsoft’s 1997 intelligent assistant for Microsoft Office, Clippy, failed so miserably. As Nass suggests, “Clippy’s problem was it said ‘I’ll do everything’ and then procreeded to disappoint [its customers].” Sound familiar?. . . I hear this from a lot of CIOs about their interaction with their vendors’ sales teams.

Categories: Advertising & Marketing Blog, Advertising & Marketing News | Tags: advertising, blog, CIO, customers, IDC, IDG, Information technology marketing, IT marketing, it marketing services, marketing, Microsoft, MIT, News, sales reps, social intelligence, tech, technology, vendors

The Transformative CMO

April 18th, 2012

cmo.com

As organizations strive to set themselves apart from competitors, marketing has taken on new prominence throughout the business process. The days when marketing simply built brands, created above-the-line programs, and targeted customers are over. Now marketing—and more specifically the office of the Chief Marketing Officer (CMO)—is transforming how business is done. As a result, today’s top-flight and aspiring CMOs need new competencies to thrive in this expanded role. Through interviews and research, Korn/Ferry has identified the three competencies most essential for success.

Categories: Advertising & Marketing Blog | Tags: advertising, blog, business, CMO, CMO.com, marketing, tech, technology

Slide Show: 9 Ways Marketing And Sales Can Be A Winning Team

April 18th, 2012

cmo.com

Given the unstable economy, B2B companies are looking for every opportunity to drive sales and increase profitability. Significant performance improvements can come from applying best-practice lead generation, lead qualification, and lead nurturing processes. Recent research from advisory services firm SiriusDecisions shows marketing and sales teams that apply such processes outperform average teams by a margin of 5:1, growing both year-over-year revenues as well as profits. Following are nine marketing and sales best practices that support these exponential gains.

Categories: Advertising & Marketing Blog | Tags: advertising, b2b, blog, BtoB, CMO, CMO.com, Information technology marketing, IT marketing, lead generation, Lead-gen, marketing, sales, tech, technology, technology lead generation, technology marketing

Big Data – What Marketers Need to Know

April 17th, 2012

ClickZ

The term “big data” is used to describe datasets so large that they become challenging to work with using traditional data management software. New technologies make managing and analyzing big data easier and more cost effective than ever before, and this shift is changing the very nature of marketing. In fact, IT industry analyst firm Forrester reports that marketing departments now drive more than 45 percent of big data initiatives. Let’s consider the implications:

Categories: Advertising & Marketing Blog, Advertising & Marketing Research | Tags: advertising, Big Data, blog, ClickZ, data, information technology, Information technology marketing, IT, IT marketing, marketers, marketing, research, tech, technology, technology marketing, Traditional Data

How Asking “Why” Helps Us Get to Our Larger Story

April 16th, 2012

Content Marketing Inst.

If you’re a parent, you’ve no doubt at some point had to master the never-ending onslaught of a “why?” session. Comedian Louis CK has a wonderful bit on this, where he talks about how his daughter’s asking “why” led him to mind-altering insanity as a question about going outside while it’s raining led deeper and deeper into the meaning of life.

Categories: Advertising & Marketing Blog | Tags: advertising, blog, content, content marketing, Content Marketing Inst., marketing

Lack of Trading Transparency Heightens Agency-Advertiser Tensions

April 12th, 2012

MediaPost

A new study from the World Federation of Advertisers and Europe’s Festival of Media, the trade show organizer, illustrates continuing tensions within marketer-agency relationships. The study, which quizzed both advertisers and agencies, concludes that most marketers believe that agency trading desks — used to buy various forms of digital media — are a “threat to transparency.” They make it harder for clients to understand the true cost of the media they are purchasing.

Categories: Advertising & Marketing Blog | Tags: advertising, blog, Clients, digital, digital media, marketing, media, MediaPost, study, tech, technology, Worldwide

B2B Marketing Trends: A First Glimpse into Content Curation Habits and Activity

April 11th, 2012

CommPro

Last year my company, HiveFire Inc., shared the results from our B2B Marketing Trends survey and found that 82 percent of marketers are incorporating content curation – the process of finding, organizing, and sharing online content – as part of their overall content marketing strategy. (Click through to this recent post titled “Content May Be King” for more content curation definitions and trends.) The fact that this represents a notable increase (up from 48 percent) from the Content Curation Adoption survey that we issued earlier that year sent a strong message that curation is gaining favor amongst marketers.

Categories: Advertising & Marketing Blog | Tags: advertising, b2b, b2b marketing trends, blog, BtoB, CommPro, content, IT, IT marketing, marketing, Marketing Trends, technology marketing, trends

5 Signs Your Marketing Strategy Is Outdated

April 10th, 2012

ClickZ

The online marketing world moves fast, and sometimes it can be too easy to maintain the status quo in your strategy and analysis techniques. Here are five common ways that companies aren’t up-to-date on the best practices in online marketing:

1. You’re not integrated between platforms…

Categories: Advertising & Marketing Blog | Tags: advertising, B2B IT marketing, b2b marketing, blog, ClickZ, IT marketing, marketing, marketing strategy, online, online marketing

State of the Advertising Landscape in 2012

April 3rd, 2012

AllVoices

Terence Kawaja, Founder and CEO of Luma Partners took to the stage Tuesday afternoon at ad:tech San Francisco to discuss the future of advertising. Kawaja is an esteemed adviser within the landscape, advising on over $300 billion worth of deals. In the energetic keynote, he discusses how the crazy industry is fragmenting, combining and growing faster than ever before.

Categories: Advertising & Marketing Blog, Advertising & Marketing News | Tags: 2012, advertising, AllVoices, blog, marketing, News

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Advertising & Marketing Events

advertising-marketing

Tech Marketing Guide to B2B

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Subscribe To Latest Posts

Sort Posts By:

The Transformative CMO

Slide Show: 9 Ways Marketing And Sales Can Be A Winning Team

Big Data – What Marketers Need to Know

How Asking “Why” Helps Us Get to Our Larger Story

Lack of Trading Transparency Heightens Agency-Advertiser Tensions

B2B Marketing Trends: A First Glimpse into Content Curation Habits and Activity

5 Signs Your Marketing Strategy Is Outdated

State of the Advertising Landscape in 2012