| Event | Date | Location |
|---|---|---|
| 02/23/2012 | New York NY | |
| 02/26/2012 - 02/28/2012 | Miami Beach FL | |
| 02/29/2012 | West Hollywood CA | |
| 03/01/2012 | New York NY | |
| 03/04/2012 - 03/06/2012 | San Francisco CA | |
| 03/07/2012 | San Jose CA | |
| 03/09/2012 - 03/18/2012 | Austin TX | |
| 03/13/2012 | Boston MA | |
| 03/19/2012 - 03/20/2012 | San Francisco CA | |
| 03/20/2012 | Atlanta GA |
BtoB
While b2b marketing can entail lots of things, a new clarity of responsibilities is emerging: Demand generation is its fundamental mission, and lead development is its primary metric.
To do this, you need to exercise your “CORE”: content, outreach, response and engagement.
Social Media B2B
Social media works best for B2B companies when people connect directly around topics they are passionate about. Connections work even better when no one in the group is pushing a particular agenda. This allows the focus of the communications to be around joint learning, which draws crowds, versus thinly disguised sales pitches, which drives everyone toward the metaphorical door.
Content Marketing Inst.
What if I told you the last three digital paid media campaigns that my company, lonelybrand, executed earned an average 31.92 percent conversion rate? (To be clear — we’re talking about the number of successful conversions divided by the total number of paid clicks.)
cmo.com
My father used to say, “If you live long enough, you see history repeat itself.” After 30-plus years as a B2B marketer, I can attest to the wisdom of his adage as it applies to lead-generation success. It has become clear that regardless of the vertical industry, product or service being marketed, decade, price point, or length of the sales cycle, the basic formula is the same. It’s what I call “the formula of the four multiples.”
eMedia Vitals
Automated ad exchanges featuring real-time bidding (RTB)have proven to be a viable option for selling remnant inventory.Recent research from Econsultancy and the Rubicon Project found that 44% of publishers sell their online display advertising via RTB exchanges, which has resulted in a 20% lift in remnant display ad revenue.
Separate research conducted by IDC for PubMatic projects RTB ad spend to reach $6.5 billion by 2015 in the U.S., France, Germany and the United Kingdom. RTB spending as a percentage of all online ad spend in the United States will rise from 10% this year to 27% by 2015.
ClickZ
A regularly published B2B email newsletter is a staple of most B2B digital marketing strategies. They are a cost-effective, if inefficient, way to nurture prospects and help maintain a relationship over a client’s lifetime.
Unlike a typical B2C email message with its strong, conversion-driven focus, the B2B newsletter usually serves multiple purposes, including:
Hubspot
Marketing and Sales have been dating for years, and it’s no longer OK for them to have a casual relationship. If Marketing were my daughter and her boyfriend were Sales, then I’d have to put my foot down and say, “Enough dating…it’s time to get married!” Take a look at the current situation, and I think you will agree.