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EventDateLocation

Tablet Revolution

 02/23/2012 New York NY

IAB Annual Leadership Conference

 02/26/2012 - 02/28/2012 Miami Beach FL

Digiday Agency

 02/29/2012 West Hollywood CA

Paidcontent 2012

 03/01/2012 New York NY

CITE: Consumerization of IT in the Enterprise

 03/04/2012 - 03/06/2012 San Francisco CA

Directions 2012 San Jose

 03/07/2012 San Jose CA

South by Southwest

 03/09/2012 - 03/18/2012 Austin TX

Directions 2012 Boston

 03/13/2012 Boston MA

OMMA Global

 03/19/2012 - 03/20/2012 San Francisco CA

CIO Perspectives Atlanta

 03/20/2012 Atlanta GA

lead-generation

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

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Be Careful to Identify Key Decision Makers in IT Purchase Process

February 22nd, 2012

IDG Connect 0811 300x141 Be Careful to Identify Key Decision Makers in IT Purchase Process

IDG Connect Research

There are more cooks in the kitchen during the buying process than ever before. IDG Connect research has found that on average 10 people contribute to a purchase decision ranging from IT to finance and business leader. In the “rule of three,” IDG Connect’s Bob Johnson recommends that marketers focus on the top three functional areas and pick the three most important value propositions for them.

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Categories: Lead Generation IDG Connect, Lead Generation Research

Lead Nuturing Takes Time and Understanding to Close a Sale

February 14th, 2012

IDG Connect 0811 300x141 Lead Nuturing Takes Time and Understanding to Close a Sale

 

 

IDG Connect,
Technology marketers and sales teams need high-quality leads delivered quickly.   While some marketers focus on BANT (Budget, Authority, Need and Timing) in order to determine if leads are sales-ready, IDG Connect says BANT may be a mistake.  IDG Market Fusion research shows the focus should be on Best Asset Next Time.   During the lead qualification process, the prospect should be asked about what content is needed in the purchase process.  Be a consultant and realize that prospects may not be in as much of a rush as the sales and marketing team.  To learn more about Bob Johnson’s research and recommendations, download this white paper…

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Categories: Lead Generation Research

BtoB Media Business – Ad Targeting Voted Leading Data-Driven Marketing Activity

January 14th, 2012

Marketing Charts 

Ad targeting (placement/content) is projected to be the leading focal point of future data-driven marketing activity, with respondents to a Winterberry Group survey [pdf] released in January 2012 rating it an average of 4.4 on a 5-point scale of data use significance. Other use cases closely following ad targeting in terms of future significance include market research/customer behavior analysis and offer optimization (both at 4.3), as well as content optimization and cross-channel touchpoint optimization (both at 4.2). Ad inventory forecasting and ad verification (both at 3.5) are projected to be the least likely activities to be significant for future data utilization.

Read more… 

Categories: Digital Media News, Digital Media Research, Lead Generation News, Lead Generation Research | Tags: , , , , , , , , , ,

Survey: Email top channel for increased spend in 2012

December 6th, 2011

Direct Marketing News

More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.

Learn more… 

Categories: Lead Generation News, Lead Generation Research | Tags: , , , , , , , ,

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]

December 5th, 2011

Content Marketing Inst. 

Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing.

Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends.

It was no surprise to us that content marketing remains a top priority for marketers in 2012. Many of the statistics and results are consistent with what we saw last year:

For the results click here

Categories: Lead Generation News, Lead Generation Research | Tags: , , , , , , , , , , ,

Website Is Key To B2B Sales Leads

October 13th, 2011

MediaPost

According to a 2011 National Marketing and Sales Study recently released by Demandbase and Focus, a company’s corporate website is the top source of new sales leads, second only to personal connections and referrals, and more than seven times more effective than social media.

Read More…

Categories: Lead Generation News, Lead Generation Research | Tags: , , , , , , , ,

IDG Connect: Global IT Content Survey 2011

August 15th, 2011

Almost three-quarters of IT professionals find white papers useful. But, according to a survey of more than 3200 professionals worldwide, too much vendor content is based on North American perspectives. Users want more information that’s relevant to their countries.

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Categories: Lead Generation IDG Connect, Lead Generation Research | Tags: , , , , ,

IT Outsourcing Not Yet a Key Business Driver

August 4th, 2011

IDG Enterprise surveyed IT professionals to find out why they outsource. The top motivators are to access certain skills and cut costs. Most of the respondents said IT outsourcing has not become a tool to achieve key business objectives.

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Categories: Lead Generation Research, Tech Business & Marketing Research | Tags: , , , , ,

Content Marketing for Impact

August 2nd, 2011

IDG Connect

Information that is concise and meaningful to your prospects is the foundation for an effective white paper. The content needs to not only interest the reader but also motivate your prospect to share the information with colleagues. IDG Connect’s Bob Johnson explains what can make a white paper a ‘must read’….

Categories: Lead Generation IDG Connect, Lead Generation Research, Lead Generation Video | Tags: , , , , ,

IDG Connect Report Shows IT Professionals Want More Local Content

July 26th, 2011

BusinessWire & Asia Pulse & UAE Govt News

IDG Connect’s global content survey of 3,217 IT professionals in 114 territories reveals that whilst 72% of respondents find vendor white papers extremely useful, the majority outside of North America still struggle to find the localised content they need. Results suggest that although this is an issue worldwide, it is a greater problem in developing markets. Read more

Categories: Advertising & Marketing News, Lead Generation IDG Connect, Lead Generation Research | Tags: , , , , , , , ,