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Lead Generation Events
Event Date Location

SiriusDecisions Summit 2012 – “Growth Through Innovation”

 05/22/2012 - 05/24/2012 Scottsdale AZ

Forrester’s Customer Experience Forum 2012

 06/26/2012 - 06/27/2012 New York NY

SES

 08/13/2012 - 08/17/2012 San Francisco CA

Content Marketing World

 09/04/2012 - 09/06/2012 Columbus OH

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Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

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Outlook 2012: Marketers planning new ad campaigns – Survey shows customer acquisition top goal

February 13th, 2012

BtoB 

With the primary goals of gaining new customers and raising brand awareness, 66% of b2b marketers will launch new ad campaigns this year, according to BtoB’s “2012 Outlook: Marketing Priorities and Plans” study.

The report, now in its ninth year, was based on an online survey of 343 b2b marketers, conducted between Nov. 21 and Dec. 12. It found that the top goal of b2b marketers this year is customer acquisition (cited by 75% of respondents), followed by brand awareness (15%) and customer retention (10%).

Read more… 

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BMA-NY: Marketers see budgets rise and lead-gen paramount

February 9th, 2012

BtoB daily news 

New York—B2b marketers are moderately bullish with their spending plans for this year, with very few budgetary cuts scheduled and the focus firmly on customer acquisition and online media.

“It’s a relatively positive outlook for 2012,” said Bob Felsenthal, publisher of BtoB, while presenting the publication’s “2012 Outlook: Marketing Priorities & Plans” survey results at a meeting of the Business Marketing Association New York City chapter here today. “Only 7% of marketers expect their budgets to be cut this year, but their media spending plans have changed significantly: 74% anticipate spending increases in online media.”

Read more… 

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BtoB Media Business – Ad Targeting Voted Leading Data-Driven Marketing Activity

January 14th, 2012

Marketing Charts 

Ad targeting (placement/content) is projected to be the leading focal point of future data-driven marketing activity, with respondents to a Winterberry Group survey [pdf] released in January 2012 rating it an average of 4.4 on a 5-point scale of data use significance. Other use cases closely following ad targeting in terms of future significance include market research/customer behavior analysis and offer optimization (both at 4.3), as well as content optimization and cross-channel touchpoint optimization (both at 4.2). Ad inventory forecasting and ad verification (both at 3.5) are projected to be the least likely activities to be significant for future data utilization.

Read more… 

Categories: Digital Media News, Digital Media Research, Lead Generation News, Lead Generation Research | Tags: , , , , , , , , , ,

Survey: Email top channel for increased spend in 2012

December 6th, 2011

Direct Marketing News

More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.

Learn more… 

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2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]

December 5th, 2011

Content Marketing Inst. 

Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing.

Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends.

It was no surprise to us that content marketing remains a top priority for marketers in 2012. Many of the statistics and results are consistent with what we saw last year:

For the results click here

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Website Is Key To B2B Sales Leads

October 13th, 2011

MediaPost

According to a 2011 National Marketing and Sales Study recently released by Demandbase and Focus, a company’s corporate website is the top source of new sales leads, second only to personal connections and referrals, and more than seven times more effective than social media.

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IDG Connect: Global IT Content Survey 2011

August 15th, 2011

Almost three-quarters of IT professionals find white papers useful. But, according to a survey of more than 3200 professionals worldwide, too much vendor content is based on North American perspectives. Users want more information that’s relevant to their countries.

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Categories: Lead Generation IDG Connect, Lead Generation Research | Tags: , , , , ,

IT Outsourcing Not Yet a Key Business Driver

August 4th, 2011

IDG Enterprise surveyed IT professionals to find out why they outsource. The top motivators are to access certain skills and cut costs. Most of the respondents said IT outsourcing has not become a tool to achieve key business objectives.

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Categories: Lead Generation Research, Tech Business & Marketing Research | Tags: , , , , ,

Content Marketing for Impact

August 2nd, 2011

IDG Connect

Information that is concise and meaningful to your prospects is the foundation for an effective white paper. The content needs to not only interest the reader but also motivate your prospect to share the information with colleagues. IDG Connect’s Bob Johnson explains what can make a white paper a ‘must read’….

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IDG Connect Report Shows IT Professionals Want More Local Content

July 26th, 2011

BusinessWire & Asia Pulse & UAE Govt News

IDG Connect’s global content survey of 3,217 IT professionals in 114 territories reveals that whilst 72% of respondents find vendor white papers extremely useful, the majority outside of North America still struggle to find the localised content they need. Results suggest that although this is an issue worldwide, it is a greater problem in developing markets. Read more

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