| Event | Date | Location |
|---|---|---|
| 02/23/2012 | New York NY | |
| 02/26/2012 - 02/28/2012 | Miami Beach FL | |
| 02/29/2012 | West Hollywood CA | |
| 03/01/2012 | New York NY | |
| 03/04/2012 - 03/06/2012 | San Francisco CA | |
| 03/07/2012 | San Jose CA | |
| 03/09/2012 - 03/18/2012 | Austin TX | |
| 03/13/2012 | Boston MA | |
| 03/19/2012 - 03/20/2012 | San Francisco CA | |
| 03/20/2012 | Atlanta GA |
Sales representatives feel too much marketing material misses the mark when they’re busy preparing for a sales call. IDG Connect has asked technology vendor sales professionals about their use of content. IDG Strategic Marketing Services Director Howard Sholkin asked Bob Johnson about the research…
There’s universal agreement that digital information is very important for vendors and their prospective customers. But, the amount of content is overwhelming for both groups. IDG Connect’s Bob Johnson conducted research this year to better understand how the content could be improved. Johnson spoke with IDG Strategic Marketing Services Director Howard Sholkin about content valued by users…
IDG Connect
Information that is concise and meaningful to your prospects is the foundation for an effective white paper. The content needs to not only interest the reader but also motivate your prospect to share the information with colleagues. IDG Connect’s Bob Johnson explains what can make a white paper a ‘must read’….
IDG Connect
IDG Connect has conducted research into what your prospects prefer in white papers. As you might expect, the cover is crucial to whether they continue to read on or not. Bob Johnson, VP & principal analyst at IDG Connect, explains what should be front and center in this brief interview. Click here…..
