| Event | Date | Location |
|---|---|---|
| 05/22/2012 - 05/24/2012 | Scottsdale AZ | |
| 06/26/2012 - 06/27/2012 | New York NY | |
| 08/13/2012 - 08/17/2012 | San Francisco CA | |
| 09/04/2012 - 09/06/2012 | Columbus OH |
Direct Marketing News
Contextual targeting. Behavioral targeting. Search retargeting. Targeting specific consumer sectors has become table stakes in combating banner blindness. However, email retargeting — a data-driven, lower-funnel approach that the industry experts call a no-brainer — seems to be far off marketers’ radars.
Direct Marketing News
More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.
Content Marketing Inst.
Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing.
Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends.
It was no surprise to us that content marketing remains a top priority for marketers in 2012. Many of the statistics and results are consistent with what we saw last year:
MediaPost
David Edelman of research firm McKinsey & Company articulated what most marketers probably already know, whether they are admitting it to themselves or not: it’s time for the purchase-funnel paradigm to go into the trash bin of history along with those similarly shaped — although infinitely more annoying — South African horns of FIFA World Cup fame.
Speaking at the CMO Council in New York on Nov. 17, Edelman explained that McKinsey has come up with a new model, which it calls the Consumer Decision Journey (CDJ). The concept also offers the benefit of having a visual device that looks like something much closer to the hearts of New Yorkers: a bialy.
BtoB Daily News
New York—Even as b2b marketers puzzle over adding mobile programs to the marketing mix, b2b agency executives find that the topic is often misunderstood.
“If someone says they have a mobile strategy because they have a Facebook page or that people read their email on an iPhone, I’d say, ‘Well, not really,’ ” said Phil Johnson, CEO of PJA Advertising+Marketing, at The BtoB Forum: Mobile Marketing.
BtoB Daily News
New York—Businesses from small shops to aircraft manufacturer Boeing Co. are finding success with mobile marketing, representatives of three prominent b2b companies said Wednesday during a panel discussion at The BtoB Forum: Mobile Marketing.”
Scott Roen, VP-digital marketing and innovation at American Express OPEN; Steven Siegel, mobile specialist-sales at Microsoft Advertising; and Dayan Anandappa, executive IT leader-digital media technologies at General Electric Co. shared their insights in the session titled “What’s Working With Mobile.”
Sales representatives feel too much marketing material misses the mark when they’re busy preparing for a sales call. IDG Connect has asked technology vendor sales professionals about their use of content. IDG Strategic Marketing Services Director Howard Sholkin asked Bob Johnson about the research…
There’s universal agreement that digital information is very important for vendors and their prospective customers. But, the amount of content is overwhelming for both groups. IDG Connect’s Bob Johnson conducted research this year to better understand how the content could be improved. Johnson spoke with IDG Strategic Marketing Services Director Howard Sholkin about content valued by users…
Social Media B2B
B2B social media becomes a winning approach when marketers change from expensive outbound marketing tactics to more cost-effective inbound marketing efforts like blogs, ebooks and webinars that provide value to prospects and customers. The content you create needs to be educational, entertaining and remarkable so your followers share it with their networks, thereby extending its reach.
Hubspot
Marketing and Sales have been dating for years, and it’s no longer OK for them to have a casual relationship. If Marketing were my daughter and her boyfriend were Sales, then I’d have to put my foot down and say, “Enough dating…it’s time to get married!” Take a look at the current situation, and I think you will agree.
