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EventDateLocation

Tablet Revolution

 02/23/2012 New York NY

IAB Annual Leadership Conference

 02/26/2012 - 02/28/2012 Miami Beach FL

Digiday Agency

 02/29/2012 West Hollywood CA

Paidcontent 2012

 03/01/2012 New York NY

CITE: Consumerization of IT in the Enterprise

 03/04/2012 - 03/06/2012 San Francisco CA

Directions 2012 San Jose

 03/07/2012 San Jose CA

South by Southwest

 03/09/2012 - 03/18/2012 Austin TX

Directions 2012 Boston

 03/13/2012 Boston MA

OMMA Global

 03/19/2012 - 03/20/2012 San Francisco CA

CIO Perspectives Atlanta

 03/20/2012 Atlanta GA

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Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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Smartphone Market Hits All-Time Quarterly High Due To Seasonal Strength and Wider Variety of Offerings, According to IDC

February 6th, 2012

IDC2 e1322687983514 300x96 Smartphone Market Hits All Time Quarterly High Due To Seasonal Strength and Wider Variety of Offerings, According to IDC

 

 

 

IDC Press Release

FRAMINGHAM, Mass.  – The worldwide smartphone market grew 54.7% year over year in the fourth quarter of 2011 (4Q11), as Apple unleashed its iPhone 4S on an eager marketplace. According to the International Data Corporation (IDC) Worldwide Mobile Phone Tracker, vendors shipped 157.8 million units in 4Q11 compared to 102.0 million units in the fourth quarter of 2010. The 54.7% year-over-year growth was higher than IDC’s forecast of 40.0% for the quarter, and higher than the 49.2% growth in 3Q11.

For the full release click here

Categories: Mobile News, Mobile Research | Tags: , , , , , , , , , ,

Apps, QR Codes To Lead Marketers’ Mobile Investment In 2012

February 3rd, 2012

MediaPost 

Marketing budgets are indeed following the hype and the eyeballs in 2012 as a clear majority of both marketers and agencies tell eConsultancy they are increasing their spend on core mobile channels this year. In its survey of 500 companies and agencies (in partnership with Experian Marketing Services), eConsultancy found that 57% of company marketers plan to invest in mobile apps in 2012, and 48% in QR code programs.

Continue reading… 

Categories: Mobile News, Mobile Research | Tags: , , , , , , , , , ,

4 trends fueling mobile advertising

February 2nd, 2012

eMedia Vitals 

There’s no denying the growth of mobile advertising. eMarketer has increased its forecasted ad spend for 2012 to $2.6 billion, an increase of 80% over 2011. Mojiva’s mobile ad network manages about 45 60 billion ad impressions a month. Another ad network, InMobi, sayssmartphone impressions on its global network grew 488% in 2011.

To learn the trends click here

Categories: Mobile News, Mobile Research | Tags: , , , , , , , , , , , ,

Mobile Gamings Potential For Brand Engagement via P4RC

February 1st, 2012

iMedia Connection

Reaching mobile consumers is on the thoughts and minds of brand managers heading into 2012 and beyond. The challenge is to drive meaningful engagement across a highly fragmented landscape while providing a positive & relevant experience to the consumer.

Continue reading… 

Categories: Mobile Blog, Mobile News, Mobile Research | Tags: , , , , , , , , ,

Only About a Third of Tweets Are Worth Reading [STUDY]

February 1st, 2012

eMedia Vitals 

Do you ever wonder how people react when they see yourTwitter updates? Odds are, most would fall under the category of “meh,” according to a new study.

Find out more… 

Categories: Mobile News, Mobile Research | Tags: , , , , , , ,

What’s holding back tablet advertising?

February 1st, 2012

eMedia Vitals 

Tablet ownership continues to grow rapidly, and many publishers remain convinced that tablets hold the keys to their digital futures. But tablet-specific, in-app advertising – the kind that commands premium rates – continues to lag.

Continue reading… 

Categories: Mobile News, Mobile Research | Tags: , , , , , , , ,

Apple Goes Corporate – The iPad is letting Apple succeed at business without really trying

February 1st, 2012

Bloomberg Businessweek

Apple Inc., without much effort on its part, is making rapid headway in selling to corporations.

After years of being the also-ran to Microsoft Corp. in the workplace, Apple has seen its iPad become a standard business tool. According to an IDG Connect survey, 51 percent of managers with iPads say they “always” use the device at work, and another 40 percent sometimes do. Seventy-nine percent of the respondents use the iPad for business when outside the office.

Read more… 

Categories: Mobile News, Mobile Research | Tags: , , , , , , , , ,

Worldwide Mobile Phone Market Maintains Its Growth Trajectory in the Fourth Quarter Despite Soft Demand for Feature Phones, According to IDC

February 1st, 2012

IDC2 e1322687983514 300x96 Worldwide Mobile Phone Market Maintains Its Growth Trajectory in the Fourth Quarter Despite Soft Demand for Feature Phones, According to IDC

 

 

 

IDC Press Release

FRAMINGHAM, Mass. – The worldwide mobile phone market grew 6.1% year over year in the fourth quarter of 2011 (4Q11), as the feature phone market declined faster than anticipated, dragging market growth down to its lowest point in over two years. According to the International Data Corporation (IDC) Worldwide Mobile Phone Tracker, vendors shipped 427.4 million units in 4Q11 compared to 402.8 million units in the fourth quarter of 2010. The 6.1% year-over-year growth was higher than IDC’s forecast of 4.4% for the quarter, but weaker than the 9.3% growth in 3Q11.

For the full release click here 
Categories: Mobile News, Mobile Research | Tags: , , , , , , , , , ,

How do the top digital agencies’ mobile marketing services measure up?

January 31st, 2012

Mobile Marketing

Forrester Research conducted an evaluation of the top digital agencies with mobile marketing services in the United States and found that SapientNitro, AKQA, Ogilvy, TribalDDB and Razorfish are ahead of the game.

Read more… 

Categories: Mobile News, Mobile Research | Tags: , , , , , , ,

Mobile advertising by the numbers

January 31st, 2012

eMedia Vitals

Mobile advertising is on a high-growth trajectory. The numbers don’t lie. (OK, sometimes they do.) If you’re pitching the importance of mobile advertising to a client or investors, here are some data points to help you build a stronger case.

For more stats click here

Categories: Mobile News, Mobile Research | Tags: , , , , ,