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New York 2012: The Mobile Experience

 06/11/2012 - 06/13/2012 New York NY

ANA 2012 Mobile Marketing Conference

 11/14/2012 New York NY

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Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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IDC Highlights Key Milestones in Mobile HTML5 Development Update

May 10th, 2012

IDC PMS4colorversion 4 300x99 IDC Highlights Key Milestones in Mobile HTML5 Development Update

 

 

 

IDC Press Release 

International Data Corporation (IDC) has contributed important data points to a first of its kind infographic that highlights key milestones in the rapidly evolving mobile HTML5 space. In this infographic, IDC notes that 79% of surveyed mobile appdevelopers plan to integrate HTML5 in the apps they will launch in 2012; there will be more than 1 billion HTML5 mobile browsers in the market in 2013; and over 80% of all mobile apps will be wholly or in part based upon HTML5 by 2015.

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Gartner Says Mobile Device Management Is Essential for IT Success

May 9th, 2012

Gartner Press Release

Analysts Discuss Mobile Device Management at Gartner IT Infrastructure & Operations Management Summit 2012, June 5-7, in Orlando and June 12-13 in Frankfurt, Germany Mobile device management (MDM) has become a crucial discipline for IT departments, given the increasing number of smartphones and media tablets used within organizations, according to Gartner, Inc.

“The era of fully supporting company-owned devices is giving way to an era of managed diversity in which tiered support for employee-owned, consumer-class devices is the norm,” said Terrence Cosgrove, research director at Gartner. “With the unabated growth of consumerization, IT leaders need to implement MDM to manage corporate- and employee-owned devices, and assign responsibilities inside IT departments for the service, application and security of all these devices.”

http://bit.ly/KLxMyG

 

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Marketers Increasingly Eye Tablet, Mobile RTB Display Ad Inventory – Interest in RTB-based video ad inventory on the rise worldwide

May 9th, 2012

eMarketer 

Advertiser interest in purchasing real-time, impression-level inventory has led to explosive growth in ad spending on real-time bidding (RTB) inventory. Media-buying firm Accordant Media found worldwide real-time bidding inventory for banner and video ads across online and mobile placements grew 120% in Q1 2012. Though some countries saw growth rates for RTB ad inventory impressions grow more than 600%, the US still accounted for the greatest share (47%) of all RTB-based inventory.

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comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones

May 7th, 2012

comScore news release

comScore’s Revamped Mobile Measurement Service Provides Browser and App Audience Insights Across Smartphone Operating Systems - Facebook Ranks as Most Engaging Media Property among U.S. Smartphone Users

A  leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™ to smartphone devices, combining passive on-device measurement with census-level data to provide one of the most accurate and detailed views into actual U.S. mobile media usage across apps and mobile browsing.

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Google, Facebook Top Smartphone Audience Rankings

May 7th, 2012

MediaPost 

Google ranked as the top smartphone property in March, with 94 million unique visitors — representing 97% reach of the U.S. mobile audience, according to new data from comScore. Facebook was second across both the mobile Web and apps, with 78 million monthly visitors, followed by Yahoo (66 million), Amazon (44 million) and Wikipedia (39 million). Other top properties included eBay, The Weather Channel, Rovio (“Angry Birds”) and ESPN.

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Samsung unveils biggest marketing effort

May 4th, 2012

MarketingWeek

Its latest smartphone is to be marketed as being “designed for humans” as Samsung looks to pitch its phone at all segments of the market, not just early technology adopters.

A global TV campaign will use emotive messaging for the first time to help communicate some of the phone’s more intuitive features, such as the feature that uses the front-facing camera to detect whether a user is looking at the phone and goes on standby if not. This is demonstrated by a father reading an e-book bed time story to his child on the phone, which turns off as they slowly doze to sleep.

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Google Enhances AdWords With New Mobile Features

May 3rd, 2012

Mobile Marketer 

Google announced some new features today for AdWords that give advertisers more tools to promote, track and make money off app downloads and in-app advertising. Batting first in the new lineup is a mobile app extension that enables advertisers to include a link to download their mobile app within search ads. ”The mobile app extension gives advertisers a new distribution channel for their mobile apps and users a new discovery medium. Beta participants saw a 6% lift in CTR for campaigns using Mobile App extensions, compared to control campaigns,” writes Anurag Agrawal, product manager of Mobile Search Ads at Google.

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Apple Shines, But Slumping Android Shipments Lead to Disappointing First Quarter for Media Tablets, According to IDC

May 3rd, 2012

IDC PMS4colorversion 2 300x99 Apple Shines, But Slumping Android Shipments Lead to Disappointing First Quarter for Media Tablets, According to IDC

 

 

IDC Press Release 

FRAMINGHAM, Mass. – A steep drop in shipments of Android-based tablets offset a strong quarter from Apple and caused the media tablet market to miss projections for the first quarter of 2012 (1Q12), according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Media Tablet and eReader Tracker. Total worldwide media tablet shipments for the quarter reached 17.4 million units in 1Q12, 1.2 million units below IDC’s projection for the quarter. While IDC predicted a sharp seasonal slowdown of -34% from the previous quarter’s record-breaking 28.2 million units, the actual decline was slightly steeper at -38.4%. The total still represents a robust year-over-year growth rate of 120%, up from 7.9 million units in the first quarter of 2011.

For the full release click here

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The ‘Smartphone Class’: Always On, Always Consuming Content – Consuming content in frequent, small portions means more touchpoints for marketers

May 2nd, 2012

eMarketer 

Armed with fast, high-powered smartphones, a new class of consumers, 100 million strong and growing, is rerouting the path to purchase and redefining cultural norms in the US. Members of the “smartphone class” stand apart from other Americans in the way they shop,communicate, consume media—even how they use their spare time. Its members define themselves by their connectedness and their sense of empowerment through unfettered access to real-time information.

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Worldwide Smartphone Market Continues to Soar, Carrying Samsung Into the Top Position in Total Mobile Phone and Smartphone Shipments, According to IDC

May 1st, 2012

IDC PMS4colorversion 1 300x99 Worldwide Smartphone Market Continues to Soar, Carrying Samsung Into the Top Position in Total Mobile Phone and Smartphone Shipments, According to IDC

 

 

IDC Press Release

FRAMINGHAM  – The worldwide mobile phone market declined 1.5% year over year in the first quarter of 2012 (1Q12), as Samsung ousted longtime leader Nokia to become the world’s top mobile phone vendor. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped 398.4 million units in 1Q12 compared to 404.3 million units in the first quarter of 2011.

Nokia has been the global market leader in total mobile phone shipments since the inception of IDC’s Mobile Phone Tracker in 2004. Samsung’s ascension to the market’s top spot is largely a reflection of its gains in the smartphone market over the past two years. “The halcyon days of rapid growth in the smartphone market have been good to Samsung,” said Kevin Restivo, senior research analyst with IDC’s Worldwide Mobile Phone Tracker program. “Samsung has used its established relationships with carriers in a mix of economically diverse markets to gain share organically and at the expense of former high fliers such as Nokia.”

For the full press release click here

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