Mobile Events
Event Date Location

New York 2012: The Mobile Experience

06/11/2012 - 06/13/2012 New York NY

ANA 2012 Mobile Marketing Conference

11/14/2012 New York NY

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Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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Tablet boom waiting for corporate wave

Reuters 

Software crucial for corporate users – such as apps for video conferencing – has started to find its way into Apple’s (AAPL.O) iPad and other tablet computers, opening the door to potentially vast demand for tablets from businesses.

“As applications develop and more business apps are rewritten for touchscreens we will see more and more enterprises migrating to tablets,” said Canalys analyst Tim Coulling.

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Gartner Says Worldwide Media Tablets Sales to Reach 119 Million Units in 201

Gartner Press Release

Enterprise Sales of Media Tablets Will Account for Approximately 35 Percent of Sales in 2015

STAMFORD, Conn.— Worldwide media tablet sales to end users are forecast to total 118.9 million units in 2012, a 98 percent increase from 2011 sales of 60 million units, according to Gartner, Inc. Apple’s iOS continues to be the dominant media tablet operating system (OS), as it is projected to account for 61.4 percent of worldwide media tablet sales to end users in 2012 (see Table 1).
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Smartphones Continue to Gain Share as US Mobile Usage Plateaus – Majority of mobile users will have a smartphone by 2013

eMarketer 

The number of US mobile phone users will increase at a compound annual rate of just 1.8% between 2011 and 2016, eMarketer estimates, moving from nearly 75% penetration in 2010 to 79% by the end of the forecast period.

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Hands-on: Nokia Lumia 900 puts Windows Phone back in the race

Computerworld (US) 

Although its specs may not be impressive, AT&T’s new smartphone is fast, bright and stylish. Computerworld - If you’ve been sitting on the fence about making the switch to Windows Phone 7, the just-released Lumia 900 could prod you to make the leap over. This stylish, well-engineered phone shows off the strengths of the Windows Phone platform on a bright, crisp 4.3-in. AMOLED screen with a high-bandwidth LTE connection.

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Tablets taking over the living room: 88% of owners use them while watching TV

VentureBeat 

There is now solid research to back up the idea that tablets are taking away focus from other, more important things. Like watching TV. A new study from media research group Nielsen has found that an astounding 88% of tablet owners have admitted that they fumble away on their portable device while watching TV, because passive mediums live television just don’t enthrall us the way they used to.

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Microsoft Is Writing Checks to Fill Out Its App Store

NY Times 

Nowadays, cellphones are all about apps. And Microsoft is so determined to have lots of brand-name apps for its Windows Phone app store that it is willing to pay for them.  All an app maker has to do is sign on the dotted line.

After years of struggling in the phone market, Microsoft teamed up withNokia last year to challenge the dominance of Apple’s iPhone and Google, which makes the Androidoperating system. The latest fruit of their collaboration is a gleaming machine called the Lumia 900, which goes on sale in the United States on Sunday and is considered to be the first true test of how well the partnership will fare.

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Tablets Transform Behaviors Both at Home and at Work

ClickZ

We all know about the rising tide of tablet purchases fueled by the recent release of the Apple iPad 3 and the multichannel surfing behaviors that consumers display now that they’re armed with a portable, convenient consumption device. It appears to be a bigger and more transformative shift than just the consumer world of surfing, chatting, and shopping, though. Tablets are also changing the business world.

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Samsung Plans to Market Ads on Its Digital Devices

Wall Street Journal

Samsung Electronics Co. is taking a more hands-on role inserting advertisements into its mobile devices, putting the company in greater competition with Apple Inc. and Google Inc.

Samsung said Tuesday that it is joining with closely held OpenX Technologies Inc. to enable advertisers to bid through an exchange for available space on applications running on its digital gadgets.

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Advertisers: Tailor Mobile Approaches For Smartphones, Tablets

MediaPost 

As smartphones and tablets have spread quickly in the last two years, some clear differences have emerged in usage. People turn to tablets mainly at home, while smartphones are used on the go, as well as at home. Tablets lend themselves to “lean-back” media consumption, while smartphones are geared to utility.

The differences in how the devices are used, and who’s using them, impact how advertisers should approach them, according to a new Forrester report. It lays out separate marketing tactics for tablets and smartphones across a range of areas, including apps, display advertising, games and search.

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Smartphones Account for Half of all Mobile Phones, Dominate New Phone Purchases in the US

Nielsenwire

Almost half (49.7%) of U.S. mobile subscribers now own smartphones, as of February 2012. According to Nielsen, this marks an increase of 38 percent over last year; in February 2011, only 36 percent of mobile subscribers owned smartphones.  This growth is driven by increasing smartphone adoption, as more than two-thirds of those who acquired a new mobile device in the last three months chose a smartphone over a feature phone.

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