| Event | Date | Location |
|---|---|---|
| 02/13/2012 - 02/17/2012 | New York | |
| 02/16/2012 | Dallas Texas | |
| 02/26/2012 - 02/28/2012 | Miami Beach FL | |
| 02/29/2012 | West Hollywood CA | |
| 03/07/2012 - 03/08/2012 | New York New York |
eMedia Vitals
There’s no denying the growth of mobile advertising. eMarketer has increased its forecasted ad spend for 2012 to $2.6 billion, an increase of 80% over 2011. Mojiva’s mobile ad network manages about 45 60 billion ad impressions a month. Another ad network, InMobi, sayssmartphone impressions on its global network grew 488% in 2011.
To learn the trends click here
eMedia Vitals
Do you ever wonder how people react when they see yourTwitter updates? Odds are, most would fall under the category of “meh,” according to a new study.
eMedia Vitals
Tablet ownership continues to grow rapidly, and many publishers remain convinced that tablets hold the keys to their digital futures. But tablet-specific, in-app advertising – the kind that commands premium rates – continues to lag.
Bloomberg Businessweek
Apple Inc., without much effort on its part, is making rapid headway in selling to corporations.
After years of being the also-ran to Microsoft Corp. in the workplace, Apple has seen its iPad become a standard business tool. According to an IDG Connect survey, 51 percent of managers with iPads say they “always” use the device at work, and another 40 percent sometimes do. Seventy-nine percent of the respondents use the iPad for business when outside the office.
IDC Press Release
FRAMINGHAM, Mass. – The worldwide mobile phone market grew 6.1% year over year in the fourth quarter of 2011 (4Q11), as the feature phone market declined faster than anticipated, dragging market growth down to its lowest point in over two years. According to the International Data Corporation (IDC) Worldwide Mobile Phone Tracker, vendors shipped 427.4 million units in 4Q11 compared to 402.8 million units in the fourth quarter of 2010. The 6.1% year-over-year growth was higher than IDC’s forecast of 4.4% for the quarter, but weaker than the 9.3% growth in 3Q11.
Mobile Marketing
Forrester Research conducted an evaluation of the top digital agencies with mobile marketing services in the United States and found that SapientNitro, AKQA, Ogilvy, TribalDDB and Razorfish are ahead of the game.
eMedia Vitals
Mobile advertising is on a high-growth trajectory. The numbers don’t lie. (OK, sometimes they do.) If you’re pitching the importance of mobile advertising to a client or investors, here are some data points to help you build a stronger case.
For more stats click here
iPad for Business Survey 2012
IDG Connect’s global telephone survey has found that 51% of IT decision-makers (67% in North America) always use their iPad at work and 40% sometimes. The more than 200 respondents last fall revealed that they rely more on iPads for consumption rather than creation of content and see iPads as a supplement to their work PCs. While some consumer research shows iPads are mostly used for recreation, only 31% of IT pros use them regularly for entertainment.
Click below to download and read the full report.
Please login or create an account in order to access this content.eMarketer
Today’s smartphone users are increasingly unenthusiastic about paying for mobile applications. Consumers are closing their wallets at app stores, preferring free app downloads instead. IHS Screen Digest estimated that 96% of all smartphone apps were downloaded for free in 2011.
Folio
73 percent of professionals use their iPads for news consumption.
As expected, the iPad (now used by 60 million worldwide) is directly affecting how consumers are buying and digesting media. However, in a recent study released by IDG Connect, data shows that iPad usage varies with the audience demographic. While the tablet is plugged as a “lean back” device by many in the magazine industry, the study shows that tablet use by IT and business professionals is different than the average tablet owner.