Mobile Events
Event Date Location

New York 2012: The Mobile Experience

06/11/2012 - 06/13/2012 New York NY

ANA 2012 Mobile Marketing Conference

11/14/2012 New York NY

mobile

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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Third-generation iPad – The Macworld review

Macworld

Macworld’s Jason Snell reviews Apple’s third-generation (2012) model iPad.

 

IDG World Tech Update- Week of 2/27/12

IDG News Service 


On display in Barcelona last week was the fast growing mobile market.  For a review of announcements and products at the exhibition, here’s Nick Barber of the IDG News Service…

Mobile Sports

The NFL and Verizon Wireless are bringing games to smartphone users.  Steve Fox with Verizon Wireless talked about the popularity of following games by fans on the move.  At a mobile marketing panel discussion in New York, Fox spoke with Strategic Marketing Services Director Howard Sholkin, who asked about the NFL sponsorship

The Mobile Fit in Marketing Plans

Future marketing plans will need to include mobile devices.  That’s the view of an increasing number of marketers.  At an IDG mobile marketing panel discussion in September 2011, Anna Bager, who leads mobile initiatives at the Internet Advertising Bureau (IAB), was asked by IDG Strategic Marketing Services Director, Howard Sholkin, where should mobile fit in a promotional campaign?  Click to see her answer…

Marketing Goes Mobile

An executive at JWT has detailed how mobile contributed to campaigns for two brand name companies.  During a marketers panel discussion last month, John Baker talked about how mobile was part of one multimedia campaign and another program where the marketing hinged on an app.  Baker also predicted a bright future for mobile marketing.  Click to listen to the interview….

Mobile and Video Ads on a Fast Track

Numerous research reports show the explosive growth of mobile devices to access the Internet. What is also coming on strong is video on the web. IDC’s Karsten Weide provides numbers and guidance on video and mobile advertising…

Foursquare co-founder and CEO Dennis Crowley (part 2)

Foursquare’s co-founder and CEO Dennis Crowley discusses how foursquare merchants are driving the sales force – crowd sourced sales force.

Merchants have never had tools like foursquare before and are willing to experiment with these new platforms. This new generation of start ups are allowing merchants to retain existing customers and attract new customers. Watch the interview below

Girls in Tech: Foursquare co-founder and CEO Dennis Crowley (part 1)

Girls In Tech interview Foursquare co-founder and CEO Dennis Crowley.

Dennis discusses the benefits beyond the “game” of foursquare and how the data collected from its usage can be beneficial to users daily experiences.

Do you know who the average foursquare user is? Watch below to find out more…

CES 2011: Interview with Jeffrey Sass

Colin Browning, IDG’s Strategic Marketing Services’ Program Developer, interviews Jeffrey Sass, Vice President, Marketing & Business Development Chief Evangelist at Myxer Inc. at 2011 CES.

Questions for Jeffrey
What have you seen that’s new and different at CES?
What’s the value of CES? Is it about the people around you?
What is different about CES this year versus previous years?

Check out Jeff on Twitter: http://twitter.com/sass