| Event | Date | Location |
|---|---|---|
| 02/23/2012 | New York NY | |
| 02/26/2012 - 02/28/2012 | Miami Beach FL | |
| 02/29/2012 | West Hollywood CA | |
| 03/01/2012 | New York NY | |
| 03/04/2012 - 03/06/2012 | San Francisco CA | |
| 03/07/2012 | San Jose CA | |
| 03/09/2012 - 03/18/2012 | Austin TX | |
| 03/13/2012 | Boston MA | |
| 03/19/2012 - 03/20/2012 | San Francisco CA | |
| 03/20/2012 | Atlanta GA |
The NFL and Verizon Wireless are bringing games to smartphone users. Steve Fox with Verizon Wireless talked about the popularity of following games by fans on the move. At a mobile marketing panel discussion in New York, Fox spoke with Strategic Marketing Services Director Howard Sholkin, who asked about the NFL sponsorship
Future marketing plans will need to include mobile devices. That’s the view of an increasing number of marketers. At an IDG mobile marketing panel discussion in September 2011, Anna Bager, who leads mobile initiatives at the Internet Advertising Bureau (IAB), was asked by IDG Strategic Marketing Services Director, Howard Sholkin, where should mobile fit in a promotional campaign? Click to see her answer…
An executive at JWT has detailed how mobile contributed to campaigns for two brand name companies. During a marketers panel discussion last month, John Baker talked about how mobile was part of one multimedia campaign and another program where the marketing hinged on an app. Baker also predicted a bright future for mobile marketing. Click to listen to the interview….
Numerous research reports show the explosive growth of mobile devices to access the Internet. What is also coming on strong is video on the web. IDC’s Karsten Weide provides numbers and guidance on video and mobile advertising…
Foursquare’s co-founder and CEO Dennis Crowley discusses how foursquare merchants are driving the sales force – crowd sourced sales force.
Merchants have never had tools like foursquare before and are willing to experiment with these new platforms. This new generation of start ups are allowing merchants to retain existing customers and attract new customers. Watch the interview below
Girls In Tech interview Foursquare co-founder and CEO Dennis Crowley.
Dennis discusses the benefits beyond the “game” of foursquare and how the data collected from its usage can be beneficial to users daily experiences.
Do you know who the average foursquare user is? Watch below to find out more…
Colin Browning, IDG’s Strategic Marketing Services’ Program Developer, interviews Jeffrey Sass, Vice President, Marketing & Business Development Chief Evangelist at Myxer Inc. at 2011 CES.
Questions for Jeffrey
What have you seen that’s new and different at CES?
What’s the value of CES? Is it about the people around you?
What is different about CES this year versus previous years?
Check out Jeff on Twitter: http://twitter.com/sass
