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New York 2012: The Mobile Experience

 06/11/2012 - 06/13/2012 New York NY

ANA 2012 Mobile Marketing Conference

 11/14/2012 New York NY

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Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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Mobile 101: In One Ginormous Infographic

April 16th, 2012

Min

Microsoft Tag has made your next mobile media pitch a little easier on you. Their enormous infographic on the scale and accelerated growth path of mobile marketing and media platforms gives a thumbnail (well, Godzilla’s thumbnail) view of the mobile market.

The aggregated research will be familiar to mobile media mavens, to be sure. But Microsoft has assembled it all into one Talmudic scroll that in its totality impresses any reader with the sheer velocity of the migration of users to device-based Internet access.

Read more… 

Categories: Mobile News, Mobile Research | Tags: , , , , , , , , , , , ,

Think Globally, Act Mobile-ly

April 13th, 2012

ClickZ

The rise of the mobile Internet is a worldwide phenomenon with distinct local manifestations. Significant differences from country to country argue against imposing a monolithic, global approach to mobile media – tactics or practices that work well in one market may not prove optimal in others. However, there is much to gain from comparing the evolution of mobile in different markets and from cooperating and sharing information across countries. With that in mind, last year the Interactive Advertising Bureau (where I work) established the mobile committee-global.

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Video, Social Boost US Mobile Content Consumption

April 13th, 2012

eMarketer 

One-third of US population will use social networking and video on mobile devices by 2016

With smartphone users expected to make up over half of US mobile users by next year, content consumption on mobile devices is also on the rise, including video viewing and social networking.

eMarketer estimates that by 2016, more than 110 million Americans—or one-third of the total US population—will watch video content on a mobile phone at least once per month. This year, just under 20% of the population, or 25.2% of US mobile phone users, are expected to watch mobile video monthly

Continue reading… 

Categories: Mobile News, Mobile Research | Tags: , , , , , , , , , , , , , ,

Think Globally, Act Mobile-ly

April 13th, 2012

ClickZ

The rise of the mobile Internet is a worldwide phenomenon with distinct local manifestations. Significant differences from country to country argue against imposing a monolithic, global approach to mobile media – tactics or practices that work well in one market may not prove optimal in others. However, there is much to gain from comparing the evolution of mobile in different markets and from cooperating and sharing information across countries. With that in mind, last year the Interactive Advertising Bureau (where I work) established the mobile committee-global.

Categories: Mobile Blog | Tags: , , , , , , , , , , , , , ,

Tablet use erodes PC time more than TV Time

April 12th, 2012

Forrester 

Tablets are displacing PCs and single-purpose devices, acting as a major disruptor in the digital home, according to a new Forrester report. In fact, 35% of US tablet owners use their laptops less frequently since getting a tablet, and 45% have no plans to buy an eReader now that they own a tablet. This is based on a Forrester survey of more than 5,000 US adults. But, while tablets are displacing these devices, the relationship with one home device, the TV, is much more nuanced. While 88% of tablet owners use their tablets in the living room, only 12% say they use their TV less frequently since getting a tablet. That’s because tablet and TV use is largely complementary: 85% of tablet owners use their tablets while watching TV, and 18% actually connect their tablet to their TV using an HDMI or VGA connector.

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Categories: Mobile News, Mobile Research | Tags: , , , , , , , , , , , ,

Tablet boom waiting for corporate wave

April 10th, 2012

Reuters 

Software crucial for corporate users – such as apps for video conferencing – has started to find its way into Apple’s (AAPL.O) iPad and other tablet computers, opening the door to potentially vast demand for tablets from businesses.

“As applications develop and more business apps are rewritten for touchscreens we will see more and more enterprises migrating to tablets,” said Canalys analyst Tim Coulling.

Read more… 

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Gartner Says Worldwide Media Tablets Sales to Reach 119 Million Units in 201

April 10th, 2012

Gartner Press Release

Enterprise Sales of Media Tablets Will Account for Approximately 35 Percent of Sales in 2015

STAMFORD, Conn.— Worldwide media tablet sales to end users are forecast to total 118.9 million units in 2012, a 98 percent increase from 2011 sales of 60 million units, according to Gartner, Inc. Apple’s iOS continues to be the dominant media tablet operating system (OS), as it is projected to account for 61.4 percent of worldwide media tablet sales to end users in 2012 (see Table 1).
For the full release click here
Categories: Mobile News, Mobile Research | Tags: , , , , , , , , , , , , , , , , , , , , , ,

Smartphones Continue to Gain Share as US Mobile Usage Plateaus – Majority of mobile users will have a smartphone by 2013

April 9th, 2012

eMarketer 

The number of US mobile phone users will increase at a compound annual rate of just 1.8% between 2011 and 2016, eMarketer estimates, moving from nearly 75% penetration in 2010 to 79% by the end of the forecast period.

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Hands-on: Nokia Lumia 900 puts Windows Phone back in the race

April 6th, 2012

Computerworld (US) 

Although its specs may not be impressive, AT&T’s new smartphone is fast, bright and stylish. Computerworld - If you’ve been sitting on the fence about making the switch to Windows Phone 7, the just-released Lumia 900 could prod you to make the leap over. This stylish, well-engineered phone shows off the strengths of the Windows Phone platform on a bright, crisp 4.3-in. AMOLED screen with a high-bandwidth LTE connection.

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Tablets taking over the living room: 88% of owners use them while watching TV

April 5th, 2012

VentureBeat 

There is now solid research to back up the idea that tablets are taking away focus from other, more important things. Like watching TV. A new study from media research group Nielsen has found that an astounding 88% of tablet owners have admitted that they fumble away on their portable device while watching TV, because passive mediums live television just don’t enthrall us the way they used to.

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