Social Media Events
Event Date Location

ANA 2012 Digital & Social Media Conference

07/15/2012 - 07/17/2012 Dana Point, CA

Social Media

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

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3 Ways to Get B2B Social Media Value from Google+

Social Media B2B 

Many B2B marketers have already been scratching their heads trying to figure out how to make use of Facebook and Twitter. Along comes Google+, another social network that the average B2B marketer just doesn’t have the time to learn and master. There are, however, reasons to believe that Google+ will be more valuable to B2B companies than Facebook and Twitter put together. And since getting in early is a big factor in determining long-term success, B2B companies should test the waters with Google+ right now.

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Bing Gets Social Sidebar, Makes Google Look Bad

PCWorld 

Microsoft’s Bing is about to get a major overhaul, with a new sidebar that shows information from Facebook and other social networks.

SAN FRANCISCO  - Microsoft’s Bing is about to get a major overhaul, with a new sidebar that shows information from Facebook and other social networks. The “new Bing,” as Microsoft calls it, consists of three columns on the search results page. The far left column is the widest of the three, and lists traditional search links. In the middle, a “Snapshot” pane shows relevant information directly on the search page, such as restaurant reviews, maps and hotel room rates. On the far right, a gray “Sidebar” shows social search results.

The Sidebar is the most interesting part of the makeover. Users can ask questions to their Facebook friends directly from the search page, and see a list of who might know about a given topic. From the Sidebar, users can add comments on Facebook and pin Bing searches to their posts.

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How Social Media Boosts Search Rankings (Infographic)

Everything Technology Marketing 

Most B2B vendors have already optimized their websites for organic search engine rankings. While further optimization can yield some marginal improvements in rankings, B2B marketers have shifted their focus to offsite tactics such as back links on quality sites to deliver a significant impact on rankings and traffic. With the explosion of social media, Google and other search engines have included social media activity into search results and into the algorithm used to calculate website ranking based on social popularity. And now we have proof that social activity actually impacts organic rankings: TastyPlacement (a SEO and digital design agency in Austin, TX) has created a great infographic based on a study to explore the relationship between social media activity and organic search engine rankings. And is anybody really surprised that Google+ has the biggest impact on Google rankings? Check it out:

http://bit.ly/IMRRsz

Facebook launches app store, seeks iPhone magic

Gigaom

Facebook says it is launching an app store that will allow people to get access to social apps on the network, without much heavy lifting. The company made the announcement in a blog post today. The company is hoping that the new app store will make it easy for apps to be discovered  on the platform. Facebook, lately has been trying hard to make the world aware of its role in the fast growing app economy.

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Bitly data shows the best times to post links to Facebook, Twitter and Tumblr

Poynter 

Bitly, the URL shortener of choice for most people, has analyzed its click-tracking data to find the optimal days and times for posting links to social media. The results show interesting, distinct patterns among Twitter, Facebook and Tumblr. On Twitter, the best window is 1 to 3 p.m. Mondays through Thursdays. Facebook was hot at 1 to 4 p.m. And Tumblr is a night owl, with posts doing best after 7 p.m. See the charts below for the full breakdown from Bitly.

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Report: Smartphones, Not Computers, Drive the Most Facebook Use

Wired

According to comScore’s new Mobile Metrix 2.0 report released Monday, Facebook’s mobile usage is on the rise. In fact, the report revealed that Facebook users spent more time accessing the social network on smartphones than on computers in March. Facebook users spent an average of 441 minutes — or 7 hours, 21 minutes — accessing the social network via smartphones during the month. By comparison, users spent 391 minutes — or 6 hours, 31 minutes — checking out Facebook on PCs. The comScore report also revealed that smartphone users spent more time on Facebook than on any other social media network, including Twitter, LinkedIn, Pinterest and Foursquare. In fact, Facebook is the second largest mobile property behind Google. The social network garners more than 78 million unique monthly smartphone visitors, 81 percent of which access Facebook through its mobile app.

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Growing Out of the Socially Awkward Phase: Leveraging the Co-Evolution of Marketing and IT

Frank Cutitta 

Research Associate
Leading Edge Forum

Frank Cutitta, based in the US, is a Research Associate for the Leading Edge Forum, and is the author of our project entitled Growing Out of the Socially Awkward Phase: Leveraging the Co-Evolution of Marketing and ITFrank is recognized by Folio Magazine as one of the media business’ Top 40 Innovators and Influencers.  He founded The Center for Global Branding (a global branding and intelligence consultancy in 2005) after serving as Chief Executive Officer of the International Advertising Association (IAA), and as a senior international executive at International Data Group.

For many years corporate marketing has relied upon Enterprise IT for a number of important business tasks such as customer database management, email marketing campaigns and web site hosting.  Yet despite their long history, our research has consistently shown that Enterprise IT’s relationship with Marketing has been considerably more strained than with other major parts of the firm.

For the full report click here 

Social’s Limited Marketing Might

MediaPost 

Social may have established itself as a brand-building requirement, but — as some marketers have learned the hard way — it can’t replace other channels yet. “Brand-building strategy and social strategy are inextricably intertwined,” according to Forrester analyst Tracy Stokes. Yet, “social efforts do not represent a stand-alone solution and need the scale and consistency of paid and owned media.”

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Tumblr Boasts Rapid Growth and New Advertising Opportunities Tumblr ads may provide a new, creative source of social media exposure for brands

eMarketer

In March, the number of blogs Tumblr hosted passed the 50-million mark. Last month, Google released search results forecasting that the search term “Tumblr” would overtake “blog” by the end of the year, meaning the platform could become the brand name stand-in for the generic web term. Needless to say, Tumblr is experiencing a healthy growth spurt—and now brands may be able to capitalize on it.

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Preview of Twitter Advertising Platform for B2B Companies

Social Media B2B 

Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. We signed up for SocialMediaB2B.com because access to Twitter’s advertising platform previously has been limited to those with big budgets. This leaves out many B2B companies. We offer this preview of what Twitter’s advertising platform looks like, so you can explore the option of promoted accounts and promoted tweets with the knowledge of how the platform works. Choose a target and a budget, and Twitter does the rest. Click on each image to enlarge it and view in new tab.

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