Event	Date	Location
Tablet Revolution	02/23/2012	New York NY
IAB Annual Leadership Conference	02/26/2012 - 02/28/2012	Miami Beach FL
Digiday Agency	02/29/2012	West Hollywood CA
Paidcontent 2012	03/01/2012	New York NY
CITE: Consumerization of IT in the Enterprise	03/04/2012 - 03/06/2012	San Francisco CA
Directions 2012 San Jose	03/07/2012	San Jose CA
South by Southwest	03/09/2012 - 03/18/2012	Austin TX
Directions 2012 Boston	03/13/2012	Boston MA
OMMA Global	03/19/2012 - 03/20/2012	San Francisco CA
CIO Perspectives Atlanta	03/20/2012	Atlanta GA

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Conference Board “Branding in the Social Media World”

February 1st, 2012

MediaBizBloggers

Social media understanding seems to be splintering if last week’s Conference Board seminar on “Branding in the Social Media World” is anything to go by. Let’s face it – social media is such an enormous ‘bucket’ that it’s difficult to know what level to pitch it, and this seminar had everything from absolute beginners to accomplished players in its audience. I’m wondering if conference organizers need to start pitching their events in ‘levels’ that are more specifically defined for would-be delegates.

Categories: Social Media Blog, Social Media News | Tags: blog, branding, media, MediaBizBloggers, News, social, social media

Amy Porterfield Shares Some Facebook Techniques that Really Work!

January 31st, 2012

Content Marketing Inst.

It’s estimated that in just a few short months, Facebook will have 1 billion users. With those kinds of numbers, it’s hard to believe that the company didn’t even exist 10 years ago!

Categories: Social Media Blog, Social Media News | Tags: blog, Content Marketing Inst., Facebook, media, News, social, social media

Social Media Supports Changing B2B Buying Landscape

January 31st, 2012

Social Media B2B

B2B marketers understand that they are operating in a different environment for a variety of reasons. These include a tighter economy, more rigor around business decision-making and the growing importance of social media in all B2B industries.

Can B2Bs Use Social Media to Improve Marketing Effectiveness?

January 26th, 2012

B2C

Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Many might think that B2Cs clearly leverage social better than B2Bs. However, the numbers show that B2Bs are making up ground.

Categories: Social Media Blog, Social Media News | Tags: B2B BtoB, b2c, blog, marketing, media, News, social, social media

Awesome Content is Key to B2B Social Media

January 13th, 2012

Social Media B2B

Whether you believe that content is king, queen or the court jester in your B2B social media activities, there is no disputing that creating and distributing remarkable, valuable content is key to success. No matter if your goals are to drive awareness, traffic or leads, content is a big part of that. Below are several articles that help frame the discussion around content, as well as tips to create better content. I have also included the latest in string of awesome infographics (read “content”) from the partnership between Eloqua and JESS3.

Categories: Social Media Blog, Social Media News | Tags: blog, BtoB, content, Infographics, media, News, social, social media, Social Media B2B

Most advertisers pay Twitter $1 to $4 per new follower

January 9th, 2012

Poynter

Most advertisers are paying Twitter $1 to $4 for each new follower gained through a “promoted accounts” campaign, while some are paying more than $10. That’s one of several facts uncovered in Tim Bradshaw and Richard Waters’ detailed look at the state of advertising on Twitter, where they say companies spent $100 million to $150 million last year.

Categories: Social Media Blog, Social Media News | Tags: 2012, advertisers, blog, media, News, Poynter, social, social media, Twitter, web

How to Measure Social Media – and Show Results to the C-Suite

January 4th, 2012

ClickZ

When social strategists and brand marketers launch a social media campaign, metrics are often overlooked during the planning phase. I’ve seen this on both sides, from an agency perspective and a brand perspective. And often, this oversight is due to loaded questions such as: What metrics and key performance indicators (KPIs) should we track, why, and how does this affect the bottom line? These are all reasonable questions that often go unanswered when tracking social media campaigns and measuring the “bottom line.”

Categories: Social Media Blog, Social Media News | Tags: advertising, brand, C-suite, campaign, ClickZ, KPIs, marketers, media, social, social media

Branding: How It Works in the Social Media Age [INFOGRAPHIC]

December 22nd, 2011

Mashable

Branding and social media — they seem to go together so well, yet they’re both widely misunderstood. While social media can serve as a gigantic megaphone for your brand, social media tools such as Facebook and Twitter can also give a company a golden opportunity to shoot itself in the figurative foot. It’s time to shed some light on branding and social media, and to do that, AYTM Market Research surveyed 2,000 Internet users, randomly chosen from its huge built-in online panel.

For the full story click here

Categories: Social Media Blog, Social Media News | Tags: AYTM Market Research, blog, branding, Facebook, infographic, Internet, Mashable, media, News, social, social media, survey, Twitter

More B2B Marketers Embrace Social Media Efforts – Benefits include lead generation, awareness-building and thought leadership

December 21st, 2011

eMarketer

More business-to-business companies are using social media as part of their marketing mix. Some have found that sites for professional networking, like LinkedIn, are an effective way to generate leads, while more casual social media mainstays, such as Facebook, Twitter and YouTube, are helping B2B firms reach customers in new ways.

“Leveraging social media for branding and awareness-building can help humanize B2B companies, establish them as thought leaders, and offer new touchpoints for connecting with customers and prospects,” said Kimberly Maul, eMarketer writer/analyst and author of the new report, “B2B Social Media: A Growing Focus for Marketers.”

6 Reasons Why ‘Less Is More’ Will Be the Social Marketing Mantra in 2012

December 20th, 2011

ClickZ

With companies across verticals creating their “Highlights of 2011″ and “Predictions for 2012″ lists, we thought it might be interesting to create a more useful hybrid. What if we analyzed the millions of social interactions powered by our platform, found the trends from this year, and created a data-driven set of predictions for next year? We did, and realized that even as marketers are becoming smarter about reaching users with social, consumers continue to get more elusive. So read on for the reasons that we think “Less is more” will be the social media marketing mantra for 2012.

For the 6 reasons click here

Categories: Social Media Blog, Social Media News | Tags: 2012, ClickZ, Data-driven, media, online, predictions, social, social media, tech, trends

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