Social Media Research

Event	Date	Location
ANA 2012 Digital & Social Media Conference	07/15/2012 - 07/17/2012	Dana Point, CA

Sort Posts By:

Latest |
Most Comments

Research Finds Supply Chain Vendors Slow to Adopt Use of Social Media to Engage With Customers for CRM

April 4th, 2012

IDG Research & Kemp Goldberg news release

One-Third Would Be Positively Influenced if Suppliers and Vendors Used Social Media to Interact
PORTLAND, ME and FRAMINGHAM, MA– The use of social media by B-to-B suppliers and vendors for customer relationship management (CRM) is limited, but those who are using social media for CRM are creating better experiences for their customers and are earning benefits as a result, according to a recent social CRM study released today by Kemp Goldberg Partners and IDG Research Services.

Social Media Powers Instant Research Communities

March 28th, 2012

MediaPost

In addition to using social media for distributing advertising, marketers have long recognized that social media is a valuable tool for research — and now a number of companies are building online services which allow marketers to plan and execute targeted research campaigns via social media. Towards that end GutCheck unveiled “Instant Research Communities,” enabling marketers to leverage fans and followers on Facebook, Twitter, and Google+ for research purposes.

Categories: Social Media Blog, Social Media Research | Tags: advertising, blog, Communities, digital, Facebook, Google, IT services, marketing, marketing services, media, MediaPost, online, research, social, social advertising, social marketing, social media, social networking, Twitter

Social media delivers benefits

March 28th, 2012

Warc

NEW YORK: Social media exerts the most powerful positive influence on marketing and sales effectiveness and market share, a new survey of brand owners has revealed. PulsePoint, the consultancy, and the Economist Intelligence Unit, the research group,polled 329 North American executives regarding how their firm used social tools to connect with staff, customers, business partners and other stakeholders.

Categories: Social Media News, Social Media Research | Tags: brands, business, lead generation, marketing, media, News, research, sales, social, social advertising, social marketing, social media, survey, WARC

Only 13% of B2B Marketers Drive Leads with Social Media

March 28th, 2012

Social Media B2B

In a recent study of B2B marketers by BtoB Magazine, 59% of those surveyed answered that online lead generation is their biggest marketing challenge. While email is their number one source of online leads, only 13% of respondents reported that social media was their greatest driver of leads.

Categories: Social Media News, Social Media Research | Tags: b2b, BtoB, digital, email, Internet, lead generation, marketers, marketing, media, News, online leads, online marketing, research, social, social marketing, social media, Social Media B2B, study

Agency Survey: Early 2012 Social Dollars Boom

March 28th, 2012

ClickZ

Seven out of eight ad agencies stated their clients’ social media spends either doubled or were “up significantly” in January when compared to the same month in 2011. And brands this year have been – not surprisingly – more dialed into Facebook than Twitter, according to a survey orchestrated by ClickZ News.

Categories: Social Media News, Social Media Research | Tags: 2011, 2012, ClickZ, Facebook, media, News, research, social, social advertising, social media, survey, Twitter

The 2012 CMO’s Guide To The Social Landscape

March 27th, 2012

cmo.com

For the third consecutive year, CMO.com is excited to deliver our latest CMO’s Guide To The Social Landscape. Developed once again by 97th Floor, an SEO, social media, and viral infographics firm, the infographic welcomes five new members to the roster. Time will tell whether they give heavyweights such as Facebook, Twitter, and LinkedIn a run for brands’ advertising dollars, but incumbents including Pinterest and Google+ have certainly grabbed their share of the headlines.

Categories: Social Media Blog, Social Media Research | Tags: 2012, blog, brands, CMO.com, Facebook, Google, infographic, LinkedIn, media, Pinterest, research, social, social media

Marketers Accelerate Social Display Ad Spending

March 26th, 2012

eMarketer

Marketers, agencies to spend more display ad budget on social networks than with publishers this year

Many marketers are still learning to use social media to achieve online marketing objectives, but findings from advertising industry research firm Advertiser Perceptions shows they are gaining confidence when it comes to display ad buying on social networks.

More than half (59%) of US marketers and agencies planned to increase their social media display ad spending on sites like Facebook in the next 12 months. In comparison, less than a third (31%) planned to boost display ad spending on ad networks and exchanges, and just 29% expected to do so on publisher sites.

Categories: Social Media News, Social Media Research | Tags: digital, eMarketer, Facebook, Internet, media, News, online, online advertising, online marketing, publishing, research, social, social advertising, social media, social networks, tech

Report: Klout doesn’t measure what it claims

March 23rd, 2012

ragan.com

Are you sitting down? All right, here goes: Your Klout score isn’t a measure of your social media success. According to a new Altimeter Group study by analyst Brian Solis, scores from services such as Klout and PeerIndex don’t even measure what the companies behind them claim they do.

“The inspiration for the report actually started with a finding that none of these services actually measure influence,” Solis says. “[My] mission was to define what influence is, what influence isn’t, and, once understanding that, recognize what these services actually measure and where the value could lie within it.”

Categories: Social Media News, Social Media Research | Tags: Klout, media, News, Ragan.com, research, social, social media, study

Social Media Responsibility Shifts In Marketing Organizations

March 16th, 2012

MediaPost

Research buried in a recent Forrester Research report on social media investments suggests the responsibilities of social media within an organization continue to shift. Marketing operations is becoming more involved in setting social strategies, while dedicated social media teams are becoming less common for large companies.

Categories: Social Media News, Social Media Research | Tags: Forrester, marketing, media, MediaPost, News, report, research, social, social media, social media marketing, Social Media News, Social Media Research

Facebook Helps Get One in Five People Worldwide Socializing on Online Networks

March 15th, 2012

eMarketer

1.43 billion will use a social networking site this year. Just as Facebook CEO Mark Zuckerberg predicted, the world is becoming more social. There will be 1.43 billion social network users in 2012, a 19.2% increase over 2011, eMarketer predicts—amounting to a substantial share of the world’s entire population.

Categories: Social Media News, Social Media Research | Tags: 2011, 2012, eMarketer, Facebook, Internet, media, News, online, research, social, social media, social networking, Worldwide

‹ Previous

1 234 5

Next ›

Popular Article

Popular Article

Popular Article

Popular Article

Popular Article

Social Media Events

social-media

Tech Marketing Guide to B2B

Latest On IDG Marketing

Subscribe To Latest Posts

Sort Posts By: