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Tablet Revolution

 02/23/2012 New York NY

IAB Annual Leadership Conference

 02/26/2012 - 02/28/2012 Miami Beach FL

Digiday Agency

 02/29/2012 West Hollywood CA

Paidcontent 2012

 03/01/2012 New York NY

CITE: Consumerization of IT in the Enterprise

 03/04/2012 - 03/06/2012 San Francisco CA

Directions 2012 San Jose

 03/07/2012 San Jose CA

South by Southwest

 03/09/2012 - 03/18/2012 Austin TX

Directions 2012 Boston

 03/13/2012 Boston MA

OMMA Global

 03/19/2012 - 03/20/2012 San Francisco CA

CIO Perspectives Atlanta

 03/20/2012 Atlanta GA

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Social Media Club: Interview Adam Kaufman & Tom Langford

June 27th, 2011

Hyper-Local, Hyper-Social, Hyper-Competitive: The New Journalism”

Are bloggers journalists? Adam Kaufman, new media sports contributor, NESN.com and Tom Langford, a reporter at New England Cable News, answered that question in an interview with Colin Browning, IDG Strategic Marketing Services. Langford answered Browning’s question first…

The entire discussion can now be viewed at
http://itsfreshground.com/2011/06/hyper-everything-video/

Categories: Social Media Video | Tags: , , , , , , , , ,

Social Media Club: Interview Chuck Tanowitz

June 27th, 2011

“Hyper-Local, Hyper-Social, Hyper-Competitive: The New Journalism”

Are hits, clicks, and other online metrics much different than ratings that influence TV news reporting? Chuck Tanowitz, principal at Fresh Group, a Boston area PR agency, spoke with Colin Browning, IDG Strategic Marketing Services…

The entire discussion can now be viewed at http://itsfreshground.com/2011/06/hyper-everything-video/

Categories: Social Media Video | Tags: , , , , , ,

Social Media Week 2011: Leslie Reiser

February 7th, 2011

Ingredients for a Successful Social Marketing Program
The Web is moving from a mostly promotional outlet for vendors to a place for content tailored for prospects. The information needs to be useful and timely for visitors and if they have questions, experts need to provide answers. IBM’s Leslie Reiser talked about how to create a positive experience on the Web during a Social Media Week panel discussion in New York in February 2011.

Categories: Social Media Video | Tags: , , ,

Social Media Week 2011: Zachary Rodgers

February 7th, 2011

A Reporter’s View of Social Marketing
ClickZ Managing Editor, Zachary Rodgers, moderated a panel of tech marketers during Social Media Week in New York in February 2011. Rodgers explained what he learned from the discussions including a tweet that led to a sale detailed by panelist Ozzie Solares of Avaya.

Categories: Social Media Video | Tags: , , , , ,

Social Media Week 2011: Adam Potashnick

February 7th, 2011

Adam Potashnick,Global Media Director at MediaCom, was interviewed by Kayla Zerby of Morris+King, during Social Media Week 2011 in NYC.

Questions asked during interview include:
What is the key to a successful Facebook strategy?
What are some key learnings from social media programs?

Categories: Social Media Video | Tags: , , , ,

CES 2011: Interview with Jeff Cutler

January 22nd, 2011

Colin Browning, IDG’s Strategic Marketing Services’ Program Developer, interviews Jeff Cutler, social media journalist at 2011 CES. Questions for Jeff What have you seen that’s new and different at CES? What’s the value of CES? Is it about the people around you? What keeps you coming back to CES? Check out Jeff here: http://jeffcutler.com/

Categories: Social Media Video, Tech Business & Marketing Video | Tags: , ,

CES 2011: Interview with Carissa O'Brien

January 22nd, 2011

Colin Browning, IDG Strategic Marketing Services’ Program Developer, interviews Carissa O’Brien, President of Red Box about her first experience at CES. Colin asks Carissa about what technology products stood out for her. Check out more about Carissa here: http://www.carissao.com/

Categories: Social Media Video, Tech Business & Marketing Video | Tags: , , ,

Social and Mobile are Driving Marketing Programs

December 6th, 2010

IDG SMS Color Social and Mobile are Driving Marketing Programs

The line is fading between social media and traditional media. Earned media or sharing of information within social networks is becoming mainstream whether on a PC or mobile device. IDG Strategic Marketing Services President Matt Yorke talks about the rise of social and how IDG is responding to the shift. Watch Video

Categories: Advertising & Marketing Research, Advertising & Marketing Video, Social Media Research, Social Media Video | Tags: , , , , , , , , , , ,

iPad a Boon to Publishing Industry and Marketers

October 25th, 2010

 

idc 300x99 iPad a Boon to Publishing Industry and Marketers

 

 

Karsten Weide

IDC, September 2010

Tablets promise to deliver a better visual experience for print content than PCs. With more brilliant graphical displays, publishers are moving to produce digital versions for tablets that are as good or better than print.

The arrival of tablets comes at a time when, as IDC’s Karsten Weide explains, online ad spend will continue to increase faster than traditional media. Watch Video http://youtu.be/TlcQg_pfuXI

Categories: Digital Media Research, Digital Media Video, Social Media Research, Social Media Video | Tags: , , , , , ,