IDG Knowledge Hub » Social Media Video http://idgknowledgehub.com Strategic market analysis, research and information for high tech business-to-business professionals. Providing online advertising, marketing, social media and industry event intelligence, plus statistics and strategies critical to success in a dynamic technology marketplace. Tue, 15 May 2012 20:52:04 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Intuit Learns from and Makes Changes to its First Blog http://idgknowledgehub.com/2012/05/02/intuit-learns-from-and-makes-changes-to-its-first-blog/ http://idgknowledgehub.com/2012/05/02/intuit-learns-from-and-makes-changes-to-its-first-blog/#comments Wed, 02 May 2012 19:18:50 +0000 tcardamone http://idgknowledgehub.com/?p=16982 \n]]> IDG SMS

Intuit Small Business realized it needed to revamp its blog: More content, more video, and more ways to share information.  At a time when interest in blogs may be waning, Intuit took action and it simulated sales and produced 50 million impressions.  At the BtoB digital conference and awards ceremony in March 2012, IDG Strategic Marketing Services Director Howard Sholkin asked Intuit’s Jay Badenhope to summarize what changed from the first blog to the new one in 2010…..

To read what the BtoB judges said about the Intuit blog go to

http://bit.ly/JOQqcE

For a complete list of the social marketing award winners and runners up for 2012 go to

http://bit.ly/AyPowv

Intuit Learns from and Makes Changes to its First Blog \n]]> http://idgknowledgehub.com/2012/05/02/intuit-learns-from-and-makes-changes-to-its-first-blog/feed/ 0 Appearances Do Matter With Blogs http://idgknowledgehub.com/2012/05/02/appearances-do-matter-with-blogs/ http://idgknowledgehub.com/2012/05/02/appearances-do-matter-with-blogs/#comments Wed, 02 May 2012 19:04:49 +0000 tcardamone http://idgknowledgehub.com/?p=16980 \n]]>

IDG SMS

Intuit Small Business decided it needed to improve its blog to make it more visually interesting and enable visitors to share content with their social networks.  The rebuilt site won a Best of Blog award in the third annual BtoB Social Media Marketing Awards program. Intuit’s JayBadenhope said the blog not only exceeded expectations but also generated enough revenue to cover the costs of the site.  IDG Strategic Marketing Services Director Howard Sholkin interviewedBadenhope at BtoB’s digital conference and awards ceremony in March 2012 …

To read what the BtoB judges said about the Intuit blog go to

http://bit.ly/JOQqcE

For a complete list of the social marketing award winners and runners up for 2012 go to

http://bit.ly/AyPowv

Appearances Do Matter With Blogs\n]]> http://idgknowledgehub.com/2012/05/02/appearances-do-matter-with-blogs/feed/ 0 How Does a Video Attract a Million Views? http://idgknowledgehub.com/2012/04/12/how-does-a-video-attract-a-million-views/ http://idgknowledgehub.com/2012/04/12/how-does-a-video-attract-a-million-views/#comments Thu, 12 Apr 2012 19:40:02 +0000 tcardamone http://idgknowledgehub.com/?p=16612 \n]]> Neal Campbell, Chief Marketing Officer at CDW, accepted a runner-up award for best viral video at the 3rd annual BtoB Social Media Awards program. Campbell said the “North Pole” campaign added humor to CDW’s “People Who Get IT” messaging. CDW hoped the two-week campaign would lead to150,000 video views, but that was very conservative. IDG Strategic Marketing Services Director Howard Sholkin interviewed Campbell during the BtoB awards ceremony in March 2012…

How Does a Video Attract a Million Views?\n]]> http://idgknowledgehub.com/2012/04/12/how-does-a-video-attract-a-million-views/feed/ 21 An Award-Winning Game for IT Pros http://idgknowledgehub.com/2012/04/02/an-award-winning-game-for-it-pros/ http://idgknowledgehub.com/2012/04/02/an-award-winning-game-for-it-pros/#comments Mon, 02 Apr 2012 18:39:32 +0000 tcardamone http://idgknowledgehub.com/?p=16316 \n]]> CenturyLink, one of the nation’s largest telecommunications providers, has won a BtoB award for social media marketing. CenturyLink devised a trivia contest that attracted 90,000 players and more than half of them registered on the site. Online voters selected CenturyLink as the best tech social media marketing campaign in BtoB’s annual awards sponsored for a third straight year by IDG Strategic Marketing Services.

How did a game attract so much interest and what was the reaction to it from game players? IDG’s Howard Sholkin spoke with Marketing Director Joanne Kernie at the awards ceremony and digital conference in March 2012.

For a list of BtoB winners and runners up in the Social Media Marketing awards program click here

An Award Winning Game for IT Pros\n]]> http://idgknowledgehub.com/2012/04/02/an-award-winning-game-for-it-pros/feed/ 0 Social Media Club: Interview Adam Kaufman & Tom Langford http://idgknowledgehub.com/2011/06/27/social-media-club-interview-adam-kaufman-tom-langford/ http://idgknowledgehub.com/2011/06/27/social-media-club-interview-adam-kaufman-tom-langford/#comments Mon, 27 Jun 2011 19:23:18 +0000 admin http://www.idgknowledgehub.com/blogs/?p=8993 \n]]> Hyper-Local, Hyper-Social, Hyper-Competitive: The New Journalism”

Are bloggers journalists? Adam Kaufman, new media sports contributor, NESN.com and Tom Langford, a reporter at New England Cable News, answered that question in an interview with Colin Browning, IDG Strategic Marketing Services. Langford answered Browning’s question first…

The entire discussion can now be viewed at
http://itsfreshground.com/2011/06/hyper-everything-video/

Social Media Club: Interview Adam Kaufman & Tom Langford\n]]> http://idgknowledgehub.com/2011/06/27/social-media-club-interview-adam-kaufman-tom-langford/feed/ 0 Social Media Club: Interview Chuck Tanowitz http://idgknowledgehub.com/2011/06/27/socialmediaclub-interview-chuck-tanowitz/ http://idgknowledgehub.com/2011/06/27/socialmediaclub-interview-chuck-tanowitz/#comments Mon, 27 Jun 2011 17:38:10 +0000 admin http://www.idgknowledgehub.com/blogs/?p=8989 \n]]> “Hyper-Local, Hyper-Social, Hyper-Competitive: The New Journalism”

Are hits, clicks, and other online metrics much different than ratings that influence TV news reporting? Chuck Tanowitz, principal at Fresh Group, a Boston area PR agency, spoke with Colin Browning, IDG Strategic Marketing Services…

The entire discussion can now be viewed at http://itsfreshground.com/2011/06/hyper-everything-video/

Social Media Club: Interview Chuck Tanowitz\n]]> http://idgknowledgehub.com/2011/06/27/socialmediaclub-interview-chuck-tanowitz/feed/ 0 Social Media Week 2011: Leslie Reiser http://idgknowledgehub.com/2011/02/07/social-media-week-2011-leslie-reiser/ http://idgknowledgehub.com/2011/02/07/social-media-week-2011-leslie-reiser/#comments Mon, 07 Feb 2011 17:20:00 +0000 admin http://www.idgknowledgehub.com/blogs/?p=7809 \n]]> Ingredients for a Successful Social Marketing Program
The Web is moving from a mostly promotional outlet for vendors to a place for content tailored for prospects. The information needs to be useful and timely for visitors and if they have questions, experts need to provide answers. IBM’s Leslie Reiser talked about how to create a positive experience on the Web during a Social Media Week panel discussion in New York in February 2011.

Social Media Week 2011: Leslie Reiser\n]]> http://idgknowledgehub.com/2011/02/07/social-media-week-2011-leslie-reiser/feed/ 1 Social Media Week 2011: Zachary Rodgers http://idgknowledgehub.com/2011/02/07/social-media-week-2011-zachary-rodgers/ http://idgknowledgehub.com/2011/02/07/social-media-week-2011-zachary-rodgers/#comments Mon, 07 Feb 2011 16:36:48 +0000 admin http://www.idgknowledgehub.com/blogs/?p=7805 \n]]> A Reporter’s View of Social Marketing
ClickZ Managing Editor, Zachary Rodgers, moderated a panel of tech marketers during Social Media Week in New York in February 2011. Rodgers explained what he learned from the discussions including a tweet that led to a sale detailed by panelist Ozzie Solares of Avaya.

Social Media Week 2011: Zachary Rodgers\n]]> http://idgknowledgehub.com/2011/02/07/social-media-week-2011-zachary-rodgers/feed/ 1 Social Media Week 2011: Adam Potashnick http://idgknowledgehub.com/2011/02/07/social-media-week-2011-adam-potashnick/ http://idgknowledgehub.com/2011/02/07/social-media-week-2011-adam-potashnick/#comments Mon, 07 Feb 2011 16:34:35 +0000 admin http://www.idgknowledgehub.com/blogs/?p=7803 \n]]> Adam Potashnick,Global Media Director at MediaCom, was interviewed by Kayla Zerby of Morris+King, during Social Media Week 2011 in NYC.

Questions asked during interview include:
What is the key to a successful Facebook strategy?
What are some key learnings from social media programs?

Social Media Week 2011: Adam Potashnick\n]]> http://idgknowledgehub.com/2011/02/07/social-media-week-2011-adam-potashnick/feed/ 1 Social Media Week 2011: Matthew Yorke http://idgknowledgehub.com/2011/02/07/social-media-week-2011-matthew-yorke/ http://idgknowledgehub.com/2011/02/07/social-media-week-2011-matthew-yorke/#comments Mon, 07 Feb 2011 16:30:00 +0000 admin http://www.idgknowledgehub.com/blogs/?p=7799 \n]]> Matthew Yorke, president of IDG Global Solutions, was interviewed by Kayla Zerby of Morris+King, during Social Media Week 2011 in NYC.

Questions asked during interview include:
How does IDG serve clients for the social web?
Does the phrase “Content is King” hold true in the social media world?

Social Media Week 2011: Matthew Yorke\n]]> http://idgknowledgehub.com/2011/02/07/social-media-week-2011-matthew-yorke/feed/ 1